It takes some time to promote yourself, but it can be operated flexibly and the effect is good; You can refer to the following scheme:
Method 1: register with major search engines.
Description: Search engine is a website dedicated to information retrieval and query, and it is the first stop for many netizens to query online information and surf the Internet, so registering your store in search engine is the first choice to promote and publicize your store. The more search engines you register, the more likely your store will be visited.
Decision 1 (self-submission): Although registration in search engines is the main way for the site to become famous, there are also technical problems here, not just registration. Among them, keywords are very important. In Taobao, you set keywords in the main business items of the store, and the classification of the later stores also belongs to keywords, so how to write here and how to arrange the location should be carefully studied.
Decision 2 (let the search engine grab the store quickly): It will take a long time for the search engine to include it after submission. Is there any other way for search engines to quickly collect store information? Here are some ways to try, and the effect is good. First, because search engines keep the popularity of a website unchanged according to the PR value, you can post information in the community forums of some websites with high PR value and related to your content, and add a signature after the information. Note that it must be the signature of the event, that is, it must be able to link to your store. In this way, because search engines frequently grab information from websites with high PR value, you can detect your active links to the maximum extent. If your links appear frequently, they will attract attention and be captured. Second, you can register googlesitemap to check the store collection. Registration method: Enter Google Daquan and select googlesitemap on the right. This is the marketing method of the website. Although Taobao stores can't submit sitemap files, the marketing method of online stores is the same as that of websites.
Method 2: Send invitations in chat rooms and BBS.
Note: I think one of the main purposes of many people surfing the Internet is communication. In order to make more friends, of course, they will go to chat rooms first. In the chat room, you can invite these netizens to visit your store in time and humbly ask them to give you some valuable suggestions. At the same time, when chatting with them, you can publicize the characteristics of your store with great fanfare to attract enough interest and attention from netizens.
Decide:
1, communication first, mastery. Never turn it into an advertisement completely, or it will be counterproductive.
2. Use your avatar and sign in the forum. You can specially design an avatar to promote your own brand and add a signature to the introduction and connection of your own store.
3, posting requires quality first: posting does not care about the number and quota of posts, but the quality of posts is particularly important. Why? Because there are many posts, but the overall traffic is not much, the key to our posting is to let more people see and promote our store in disguise.
Method 3: Publish your store on the newsgroup.
Note: netizens who have participated in online news groups may often see "XXX website officially opened today!" ""The latest products of a store have been listed, and many special products have been added. ""Welcome netizens to visit a store often! " And other information, this is actually the station (store) owner of these websites or stores to promote their home pages through newsgroups. Once other members of the newsgroup see the above information, they will visit your website or store if they feel it necessary.
Decision: First, post the post to the appropriate topic discussion area, that is to say, if your shop is computer-themed, you can't post it to the entertainment discussion group, otherwise it will cause resentment among other members; Second, make full use of the role of the subject line, express the events of the online store with concise words, and enhance the readability of the post. Although publishing information through newsgroups can have a certain publicity effect, the effect of this publicity method is not obvious because of the limited number of visitors to newsgroups.
Method 4: Use the special registration tool to submit the store.
Note: There are thousands of search engines at present. If you apply to them one by one to add your own stores and do similar things every time, I believe you will lose patience, because it may take several months. At this time, you can use special registration software, and you can automatically register in the relevant directories and topics of search engines in just a few minutes. There are many softwares in this field, most of which are free. You can enter the keyword "search engine login tool" online to search.
Decision 1: Choose a good login tool. Search for yourself, and then pay attention to screening.
Decision 2: You can choose to publish your store supply and demand information to major commercial platforms and portals in the way of website promotion. Because of the heavy workload, we still have to use software to publish, and there are many free ones, so you can search for them yourself. Search Skills: Skills Keywords: website promotion+software
Method 5: E-mail advertising mode publicity
Note: If you have many e-mail addresses of friends or customers, consider notifying them to visit by e-mail. The key to promoting the homepage in this way is to pay attention to the address of the user's mailbox. The more emails you have, the more visitors your home page will have. You can also use the mail collection tool. You can search for the mail you want by entering keywords, and then you can use the mail group sending tool to send the situation of your store to these mailboxes.
Decision: 1. Title suggestion: attractive and simple. Don't lie.
2. Content suggestion: It is best to use HTML format, and the typesetting must be clear.
Method 6: Publicity of information logging tools
Description: A commercial tool specially designed for logging in and buying and selling information can submit your store buying and selling information to the theme websites related to your store's goods in a few minutes, and these websites have a lot of views.
Decision: The description of the store information should not be too long, but it must be attractive, and the store's website, telephone number, QQ and other contact information must be left.
Method 7: Use all possible methods to help publicize.
Note: in addition to the above publicity methods, you can also put a counter in your store to attract visitors through the leaderboard; You can mobilize friends and relatives around you to act together and use everyone's wisdom and strength to help you publicize; In daily life, you can print some business cards, put the address of your shop on the business card, and promote your site through the business card when interacting with people.
Decision: Actually, there are many methods. The key is to do things with heart, so as to achieve better results.
Method 8: word-of-mouth publicity shops
Description: You must serve customers warmly and strive for repeat customers. They are your best word-of-mouth resources.
Decision: 1. Serve every customer well, establish a friend relationship with customers and consider the problem from the customer's point of view.
2. The name of the store should not be too long and there should be no unknown symbols: this is very important. Many store names contain some strange symbols, which can attract people's attention to a certain extent, but we must know that when others promote us, they are promoting the store name. "# # # store is very good. I bought it there the next time you visit! " This is people's idiom, but when others say the name, they will only say the recognizable Chinese characters of the store name, not the meaningless symbols.
3. The main keywords of the store should be set correctly or the store type should be set correctly, so that if you can't remember your store name in word of mouth, you can still find you through search.
4. You'd better use Chinese characters for your user name, which is easy to remember and related to your theme.
Friend, the method should be summed up by yourself. Others are nice, but they may not be suitable for you. . . Come on!