1. Contact and communicate to generate trust.
The most basic skill in sales is to establish a relationship of mutual trust with customers. Through communication with customers, we can understand customer needs and gain insight into the purpose of purchase, so as to do a good job in the pre-transaction work.
1. Ask questions
Asking long questions can help us to know more about our customers' situation and ideas. On this basis, the salesman can further expand communication and guide customers to develop in the direction of the company's superior products.
listen attentively to
Listening carefully is the respect for customers, and it is also the key to further understand the current situation of customers and clarify their real needs. In this process, patience, courtesy and acceptance are the skills that salespeople should pay attention to. "There are guests outside the door." No matter how trivial the customer asks, listen to the customer's opinions and give explanations and help. If the customer's opinion is wrong and can't be corrected directly, it will be recognized in time with the correct opinion.
Step 3 Adjust the speed and intonation
When speaking, keep the medium speed. Intonation should be adjusted according to different stages of communication. A single tone without ups and downs will make customers bored and lose interest in tea. Therefore, at the beginning, end and important link of the conversation, we should raise the tone slightly and emphasize the tone to attract customers.
4. Collect useful information and seize trading opportunities.
When communicating with customers, salespeople are required to correctly understand customer needs, concentrate on collecting useful information provided by customers and look for potential trading opportunities.
5. Maintain a concise and decent external image.
Tea is a green food, and tea sales cannot be separated from making tea. Therefore, tea salesmen must show their customers a healthy and uplifting mental outlook. Don't wear long hair, nail polish or perfume during work, dress appropriately and serve with a smile.
Two. introduce the product
After the customer has a sense of trust and the sales staff has a certain understanding of the customer's needs, it is time to introduce the product to the customer, so as to achieve the effect of combining the customer's needs with the characteristics of the product.
1. Introduce products that meet customers' needs, so as to avoid customers' antipathy caused by being inserted in front, and cater to customers with product features.
2. Put yourself in the customer's shoes. Introduce products that can solve customers' problems according to customers' current situation, and stimulate customers' desire to buy.
3. Introduce the functions of different products in detail, so that customers can identify with the products.
Three. Facilitate transactions
At this communication point, the salesman has basically understood the customer's intended products, and the reason why the customer is still hesitating is mostly the price. Therefore, the salesman should combine the product characteristics, highlight the cost performance compared with similar products, and give appropriate discounts to improve customers' desire to buy and promote customers' purchase transactions.