Health herbal coffee is made by boiling Chinese herbal medicines such as Lycium barbarum, Leonurus japonicus and Siraitia grosvenorii. And make them into traditional Chinese medicine pulp, and then add the traditional Chinese medicine pulp into coffee according to the ratio given by the doctor to make a cup of health-preserving herbal coffee.
Extended data
Tongrentang launched Chinese medicine coffee to attract attention.
First of all, Tongrentang chose an imaginative product, that is coffee. Why is the capital-driven Luckin coffee so popular in a short time? In addition to the relatively cheap price and strong promotion, the magic of coffee, a fast-moving consumer product, is actually the root cause of investors' madness.
Because coffee has four characteristics: addiction, quick elimination, repurchase and profiteering. Tongrentang's introduction of Chinese medicine coffee may be based on the above factors. If we can successfully cut into the coffee market, especially the rising Chinese coffee market, it is undoubtedly a big business that has exceeded one trillion yuan, so there is enough room for imagination.
Secondly, it is not difficult for Tongrentang to launch Chinese medicine coffee, if only one store is successful, because after all, there is a gold-lettered signboard of Tongrentang, which has people's curiosity and freshness. But if you do the chain operation of N stores like Starbucks and Luckin Coffee, it will be a deep and great degree.