Tik Tok APP ads can be placed in the advertising account or agent in the background of today's headlines.
Second, Tik Tok advertising platform crowd analysis
It is reported that at present, 85% of users are post-90s. But we can find that many middle-aged and elderly users have gradually appeared in many videos. At present, the main users are roughly divided into "energetic and fashionable post-95 s", "post-90 s who drive the trend" and "post-80 s who are driven by young 00 s"
The ratio of male to female users is 4:6, and more than 70% of core users are from first-and second-tier cities (core users refer to highly active users). From the perspective of user distribution, Tik Tok is indeed a platform suitable for marketing. After all, there are a large number of main consumers.
Third, Tik Tok's advertising platform is forbidden to invest in the industry.
On the basis of industry restrictions, the following restrictions are added: adult products; Video products; Community social products; Shooting tool products.
Tik Tok is suitable for advertising industries: food and beverage, cosmetics, tourism, digital appliances, clothing, daily use, games, e-commerce, automobiles, etc.