Guan Xiaotong was pushed to the forefront for eating radio. Although his brokerage team responded quickly, it still could not be forgiven by netizens. In fact, this result was caused by his team's complete failure to understand the reasons for netizens' anger.

First, the star live broadcast of gold was rejected by netizens.

With the rise of live broadcast with goods, many people use this power to do their own business, especially many stars in the entertainment circle, and seize this opportunity to cooperate with major businesses and use their popularity to promote goods. In fact, this is an upgrade of traditional TV advertisements.

However, most of the products broadcast live by stars with goods have not been personally tested, and many of them are promoted by watching lines, such as online celebrities? Simba? Li Jiaqi and others were attacked by netizens and consumers because of the serious discrepancy in the recommended products.

Netizens and fans have higher requirements for stars and lower tolerance. Therefore, if the quality of the products broadcast by the stars is seriously denied, fans and consumers will only think that the stars are purely for making money and ignore the interests of consumers, making false propaganda and endorsement.

Second, Guan Xiaotong touched the bottom line of netizens.

There are many rollovers with goods in the star live broadcast, but Guan Xiaotong caused such a big sensation this time because she touched the standards of netizens and consumers.

Up to now, Guan Xiaotong's image is still relatively positive. What people complain most about is her acting skills and her love for the brain. But in this live broadcast, Guan Xiaotong not only glanced at the prompt, but also pretended to eat it, which made many netizens suspect that Guan Xiaotong was not professional and sincere enough to eat it herself? Vegetable meat? However, it is recommended to fans, and this is not the first time that Guan Xiaotong has recommended slimming products.

Guan Xiaotong's brokerage team is family-workshop-style, not very professional, and the explanations given in the face of consumers' queries are also blindly shirking their responsibilities, which makes consumers and fans even more chilling.

Third, star fishing should have principles.

After this incident, many media also expressed their views that the entertainment industry should not only focus on? Sky-high salary For supervision, at the same time, unethical behaviors such as false celebrity endorsements, inferior product endorsements and malicious fishing should be severely punished to make the market more standardized.