I met her husband Wen Hai on April 20 13. A few months later, she got pregnant and resigned at home. The sudden change of lifestyle overwhelmed her. So her husband said, "You can try new retail." After struggling for a long time, I finally sent a mask in my circle of friends. Unexpectedly, someone bought her first mask five minutes later, and soon she had her own team.
And after operating the product for about a year, she founded her own brand. Named "Lan Yan" after her daughter. "LAN" means "you" "Research" means beauty, gentleness and fine grinding. As a result, in Quanzhou, a leading city in shoes and clothing industry, and even in Fujian Province, Lan Yan has created a completely different category from traditional shoes and clothing-skin care products, and Xu Xiaolan has also become the first new retail entrepreneur in southern Fujian.
All this comes from the sense of belonging to Lan Yan culture, and every step can't be separated from the cooperation of every Lan Yan researcher Qi Xin, so that the company can develop better and faster at the same time. It took her only three years to build a super team of 10,000 people in Lan Yan from scratch, which was praised by the industry as the hottest business myth and immortal business legend in southern Fujian.
Teacher Xu Xiaolan has been actively organizing and participating in various social activities, raising the responsibility shouldered by the enterprise to the responsibility of the team. The responsibility to the society has fully exploded the great energy of the enterprise and created amazing sales achievements one after another. She is affectionately called the "business goddess".
And after operating the product for about a year, she founded her own brand. Named "Lan Yan" after her daughter. "LAN" means "you" "Research" means beauty, gentleness and fine grinding. As a result, in Quanzhou, a leading city in shoes and clothing industry, and even in Fujian Province, Lan Yan has created a completely different category from traditional shoes and clothing-skin care products, and Xu Xiaolan has also become the first new retail entrepreneur in southern Fujian.
Xu Xiaolan's career introduction
A post-90s girl, a woman who successfully started a business through new retail channels. In this era of mobile terminals, all kinds of social software are everywhere, but everything is difficult at the beginning, from nothing to the famous brand "Lan Yan".
It can be seen that new retail enterprises are constantly emerging. New retail, such as new retail fashion, new retail beauty cosmetics and new retail teahouses, will drive the development of consumption integration and usher in a new spring for more consumer markets.