1. Nike: 1, 197 1 year. Because the goddess of victory named Nike has a pair of dancing wings, student Caroline Davidson designed the first Swoosh logo.

2. In 2. 1978, Nike's Swoosh logo changed from a border to a solid shape, which appeared below the standard characters, making it more eye-catching.

3. In1985, symbols are combined into a square to form positive and negative effects.

Nowadays, the symbol Swoosh (meaning "whoosh") is used independently as needed. Because it is very eye-catching and unique, every product of Nike has this logo.

Adidas: 1972, Adidas first adopted the clover trademark. Clover represents the Olympic spirit and is also the goal that athletes have been pursuing-"higher, faster and stronger".

Many people think that the pattern of clover represents a blooming flower. In fact, it originally represented a map of the world, connecting the three continental plates together, and also implied the three straps sewn on the sports shoes by Adi Dassler, the founder of Adidas.

Clover will only appear in the classic series of products, and all other products will be changed to the new "three articles" trademark, representing the brand's high-quality connotation and future prospects.

3.kappa: 1970 In a fashion show, a couple of male and female models sat down to rest during their work, and the photographer accidentally captured this picture. It happened that President Kappa wanted to inject more human elements into the Kappa brand, so he chose this back-to-back picture of men and women as the logo. As a result, this romantic character symbol has been used to this day and has become a visual symbol that is popular all over the world.

Kappa is the 10 word in the Greek alphabet. Kappa's symbol is pronounced as Omini (Gemini). The reason why men and women sit back to back is because Kappa believes that men and women can share the fun of sports. Men and women should support each other to achieve their goals, both on and off the court.

Fourthly, Mizuno: Mizuno is the phonetic meaning of the boss's name in Mizuno, and the signboard means "runbird". Logo is a bird named "Mickey Basili", which is the fastest bird in long-distance running. The bird looks like a symbol of Mizuno when it stands.

PUMA: Puma, the brother brand of Adidas, is the transliteration of English "Puma". Puma usually doesn't live in groups and likes to walk alone, just like consumers nowadays pursue individuality.