Next, I will provide you with two ways to think about the theme of illustration creation to help you better prepare your own design works.
1. story. Many students will skip the story option when thinking about the creative theme. Most students think that the impression of story illustration still stays in children's picture books or cartoons, and it seems a bit naive to take a story as the theme. This can be said to be a major creative misunderstanding of students. In the actual portfolio creation, it is a very efficient and labor-saving choice to create with stories as the theme.
2. concept. Sometimes it is difficult for people to create illustrations for articles because some articles lack story scenes such as people and places. In this case, it is also a good creative theme to extract the concept of the article and create it by illustration.
Food illustration feeling sharing Four food series illustrations have been completed. When painting, they are all foods that they really want to eat. Many details are rough and uneven in shape. Many times I have no confidence in my paintings and feel that I have not made progress. However, a few days ago, these paintings were recommended to the home page by the official operation of the pulse. I am both surprised and grateful. I am really happy that my painting can be affirmed by others, and I have the motivation to continue painting. So I decided to make a comeback after each series of paintings, share them with friends who love painting, think about what I still lack, and hope to be with them.
First, the painting process
Painting tools: computer PS, hand-drawn board
Brush: hard edge pressure opacity (draft line), soft color oil crayon (coloring), delicate chalk and chalk (highlighting texture)
Second, share ideas.
This series of paintings are delicious, and I like to eat them, so I didn't spend too much time in painting and found a lot of relevant information. Take one of them as an example.
Because Lamian Noodles was painted, I found some side dishes and some fruits related to Lamian Noodles, replaced the elements in the original picture, and then arranged them in combination. This series of compositions are all from a overlooking perspective, so try to find pictures from the same perspective when looking for materials; Color matching is to find an ice cream color card on the petals. It feels small and fresh. At first, I absorbed its color and thought it was too light. Then I think people think this food is delicious in their daily life. The first thing they see is color. The brighter the color of food, the more people want to eat it, so I choose high brightness and high saturation colors to match, and the final effect is not bad.
Several elements to complete an illustration are nothing more than composition reference, character or object reference, color matching reference, plus your own understanding and control of the picture, that is, technical reference. These elements are mutual in illustrations, and every step should be taken seriously.
Third, personal feelings.
Drawing illustrations is often closely related to our lives. Many references come from our lives. Observe the things around you and keep them in mind. It's good to remember. Always bring a notebook to record your inspiration. Since I started to be a full-time illustrator, I will subconsciously think about their decoration style, color matching, object placement and so on. Let me have a deep understanding of things around me, exercise my thinking, observe life and the world, and you will re-examine your relationship with the world and find your own illustration language.
When I first started to learn illustration, I always unconsciously turned myself into a dead end. See others draw well, always compare. Why didn't I make progress? This kind of mood can easily make you on the verge of collapse, and it is also easy for you to give up painting. Later, I gradually realized that everyone started and paced differently. We just need to compare ourselves. As long as it is a little better than yesterday, it is also a great encouragement. The meaning of painting itself is not to be compared with others. This process is a process of dialogue with yourself. Being yourself is also a rare happiness in life.
Finally, I hope to grow up with friends who like painting. If I like it, I will keep one I like.
My Weibo: Xuan Xiaoyi.
What are the design methods of food posters? First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers, which basically belong to commercial posters, so we should understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the customers we serve, and make targeted designs that meet the project, so as to attract people's attention in a short time and turn ordinary users into their own potential customers. What should be paid attention to in commercial poster design? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of the poster design reflects the image and beauty of the poster. The layout needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the posters you designed. Only by winning users' attention can you have a chance to turn ordinary users into their potential customers. Otherwise, all the publicity will be successful. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster Layout Design-Simplifying Font The current layout design trend is popular with titles, short articles, big pictures, well-defined (blocky structure) masculine and straightforward beauty, few turning points in writing, no whole part, few font changes and few lines. 2. Poster layout design-The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear level, unable to see the key points and find the target. 3. Poster layout design-"Shelf display" displays poster information in different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Share the general steps of my personal poster design: define the needs. No matter what you do, you must understand one thing before you start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, doing things in this direction will generally not deviate from the theme, nor will we revise the manuscript repeatedly. For example, if Party A asks you to design a poster, the poster is for the promotion of new water cups, and you can enjoy a certain period of discount. Just give this information, and we must understand what the poster is for.
The first point: to understand that it is a new product, it is definitely necessary to promote the new product.
The second point: be sure to know that there is a discount, and be sure to enlarge the discount to attract users.
The third point: understand that the purpose is to promote new products and attract users' desire to buy.
Clarify the theme style here we know what to do and the purpose, and then we must clarify the direction of the theme style of the design. Since we want to promote new products and achieve the effect of preferential activities, we can't pretend to be the host, and we can't just pay attention to one aspect. The characteristics of new products should be enlarged, and preferential activities should not weaken the role of attracting users and finding materials. After making the design clear, you must find suitable materials, and you can't just find a product picture to deal with. Product pictures must show the characteristics of new products, at least not blurred, so the selection of materials is also very particular. After the materials are determined, the design and production of posters are nothing more than typesetting, how to look good and how to arrange, but we should also pay attention to clear themes, strong breathing, clear levels and fluency. Case Analysis If you want to do a good job in design and have certain design thinking and typesetting skills, you must appreciate a large number of excellent cases on weekdays, so you must not miss the resources we can see, whether it is domestic or foreign. When we appreciate works, we can't just look at them. Let's see how to appreciate other people's excellent works. How to turn it into your own knowledge and apply it to your own design projects. The poster above is mainly to promote food. The main picture is typeset in the center, the theme copy and other copy are typeset in the center, and decorations such as chopsticks, cups and spoons with illustrations are added around. The taste copy is handwritten, which reflects the sense of handiwork of food, and the color combines yellow and red, which reflects the visual impact of appetite. The poster above is mainly to promote food, which is arranged in the lower right corner of the main picture, and the theme copy and important copy are in the top visual area. Chalk fonts are used to reflect the sense of handwork, while simple illustrations as the decoration of the picture atmosphere can not only enrich the picture, but also reflect the sense of handwork. The poster above is mainly to promote food, and the theme copy is written in the lower right corner of the main picture, reflecting the sense of craftsmanship of food. The picture mainly highlights food and theme copy, content with excessive element decoration, and highlights the main vision. Case Exercise Through the above case analysis, we will use case exercises to help you better understand this skill and apply it to your actual work. Let's get started! 1. Copywriting First of all, let's take a look at the copywriting and product drawings. The copywriting is very short and there are appetizing foods. Here, we also designed this poster in a way that reflects the sense of craftsmanship. 2. Layout of the main picture We used diagonal layout to design this food poster. First of all, we typeset the main picture of food in the right position in the lower right corner of the picture, and the visual effect of the main picture is slightly larger. Because it is mainly to promote food here, in order to highlight the appetite of food, we chose vibrant orange as the background color. 3. Theme typesetting dislocates the theme copy up and down to make the picture more dynamic, and adds some decorative elements around the main title. 4. Other copywriting depicts the top of other copywriting in the upper right corner, while maintaining a style perpendicular to the theme. Keep reading consistency to describe the three labels of food. We use retro style as a design expression, which is more representative and can better reflect the handmade image. Price labels are also important copywriting information, so we use the style of small bubble labels to stand out. Here, our main picture and copy are typeset into pictures, and then we can decorate the whole picture. 5. Picture Decoration We choose the main frame with color block style. The color blocks are as casual as possible, making the picture more friendly, making the user's vision attracted by specific color blocks, and finally enriching the picture again. Add an illustration-style main picture to the theme copy to make the theme more design-oriented. Add a pair of illustration-style chopsticks under the main picture to set off the atmosphere, add some hand-drawn lines to make the whole picture more handmade, and add background to the illustration of the main picture for decoration. And add paper texture effect to make the whole picture more vivid. 6. Prototype packaging △ Another typesetting method summarizes that layout design is the most basic knowledge in our design. When designing, we need to analyze the temperament and tonality of the project, and always remember the four principles of layout design: alignment, contrast, repetition and intimacy. At the same time, when appreciating excellent works, we need to analyze and summarize them, so as to truly understand their Excellence. And in their own projects, they can be used reasonably. Today, they mainly share the design skills of handmade food, mainly using handwritten fonts and illustrations to set off the atmosphere and make the picture more visual.