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How to design and make promotional posters-How to make promotional posters
How to make supermarket promotional posters 6. 18 will be launched soon. No matter shopping malls or online stores, some promotional labels will be designed to attract people's attention. The label not only indicates the name, specification, model, original price, etc. The goods, but also indicate the activity price, in order to promote consumption. So, how to make this promotional label in barcode printing software? Next, let's take a look at the specific operation steps:

1. Set the label background color.

Click the "Document Settings" button in the toolbar above the barcode printing software to open the document settings dialog box. In Document Settings-Canvas, set the background color and check the print background, and then click OK.

2. Set up promotional labels

rice

part

1). Click the button "Draw rectangle with rounded corners" on the left side of the software to draw a rectangular box on the canvas, double-click the rectangular box, set the fill type to "solid color" and the background color to "red" in the graphic properties-Basic, and click OK.

2) Click "Insert" on the left side of the software.

Bitmap picture

Button, draw a bitmap object on the canvas, double-click the bitmap, click the+button in Graphic Properties-Data Source, select Manual Input as the data object type, click Browse in the lower left corner, and select the picture to be inserted-Open Edit-OK.

3) Click the "Entity A" button on the left side of the software to draw an ordinary text object on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Add.

In the text, set the color to white, and then click OK.

4) Click the "Solid A" button on the left to draw ordinary text on the canvas, double-click the ordinary text, click the "Modify" button in the graphic properties-data source to delete the default data, manually enter the information to be added in the status box below, and click Edit.

In Basic, set the fill type to "solid color" and the background color to white. Set the alignment under the text window, such as left alignment, right alignment, center alignment, etc. ). Take center alignment as an example.

3. Set the main contents of the promotional product label.

First, refer to step 2- 1), draw a rectangular box, and set the fill type as solid, the background color as white, the line thickness as 0, and the rounded corners as 2 in "Graphic Properties-Data Source", as shown in the figure:

Secondly, ordinary text objects are used in the white rectangular box to add commodity attributes: commodity name, model, specification, original price and activity price. The drawing method of ordinary characters is as shown in 2-3), which will not be described here.

To draw a line, click the "Line Segment" button on the left side of the software, and hold down the shift key to draw a line on the canvas, as shown:

4. Set the activity price filling position

Click the "Drawing" button in the toolbar above the software, select "Vector Text" from the drawing drop-down list, draw vector text in the rectangular box, double-click the vector text, set the font type as Haettenschweiler and the font size as No.26 in the "Graphics Properties-Text" window, and then click "Modify" in the "Data Source" to delete the default data. In the status box below, click Manual.

In Basic, the filling background color is white and the thickness is 0.2. Click OK.

After setting, you can click the "Print Preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect a printer to print.

How to make a poster The poster making method is as follows for your reference:

Method/step 1:

To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.

Method/Step 2:

After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue, or it can be a pattern background related to the sea. Making the background tangent to the theme is the key to making a beautiful poster.

Method/Step 3:

After the background color of the poster is determined, it is necessary to typeset the overall layout of the poster, that is, where to put the picture and where to put the text. It is necessary to draw the overall layout on a piece of white paper to provide reference for later typesetting. The layout should be illustrated as much as possible, and the poster layout should not be too dense, detailed and appropriate.

Method/Step 4:

According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is commonly used to make posters. This font is relatively easy and does not need to change the shape of the font itself. From the perspective of aesthetics and rigor, it is suitable for making posters. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.

Method/Step 5:

After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.

Method/Step 6:

After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.

Three Steps of Poster Design —— Analysis of Three Steps of Poster Design

Many people who have just entered the field of art design are at a loss, don't know how to design posters, and feel completely thoughtless. The following is an analysis of the three major steps of poster design that I summarized, hoping to benefit everyone.

A poster often consists of many elements, but three of them are essential, that is, graphics, words and colors. Similarly, an attractive poster will certainly integrate these chaotic elements into a whole aesthetic effect.

The following analysis of a poster production steps, but also almost all the design steps.

First, copywriting

Let's make a poster design. The copy may be provided by the merchant, or it may be written and refined by our designer after the description of the merchant.

The text content of the screenshot below is the text content provided by the merchant to our artist. When we get the copy, the first thing to do is to read the text, understand the content of the text, and sort out the key points, so as to carry out the next typesetting.

Through reading, we sort out the structure of this point:

Second, the framework layout.

After sorting out the primary and secondary priorities of the copy, import the product drawings and make the overall framework layout. According to the primary and secondary and visual center of gravity, put the product drawings and words in the appropriate position.

The following' layout' adopts the way of' picture on the left and text on the right', which is also a technique we often see in propaganda posters. For the text content, it is enough to enlarge the key points and narrow the minor parts to explain. The general visual center, of course, is what we most want users to pay attention to.

Third, coloring and details.

1) background processing

Background production method: I use the color of the product itself as the background color to ensure that the whole poster belongs to the same color system and looks unified and coordinated. Then apply it with a white brush to enhance the layering of the background.

The method to get the product color is very simple, just use the straw tool in Photoshop to suck out the product color. If the baby can't use the straw tool,

2) The text effect of "shaping, detoxifying, whitening and hydrating" is also very simple. Adjust the foreground color to a darker and lighter color than the original font, and then use the brush tool to smear the text, which can give the text a luminous gradient effect.

3) The S-shaped white spot decorative elements of the product are also painted with appropriate brush parameters.

4) Use small color block and polygonal wireframe to add frame decoration, so as to define the target position, make the whole poster layout more clear and tidy, and improve readability.