How to design the banner map of the website? We usually see many rectangular advertising pictures when we open the website, which are called website banners. The banner of the website can be placed in different positions of the website to attract visitors' attention when browsing the website, so as to obtain the effect of publicity and sales. The website shutter we often see is also a kind of website banner. Generally, the design and production of banner can gather thousands of merchants.
/
The website construction of some enterprises related to other service companies, but we must pay attention to the communication between them and make clear the requirements and themes in order to achieve good results.
Banner ads are very important for increasing online traffic, but how can we design a banner page that everyone wants to click on? The focus of banner design is to systematically create effective banner advertisements by applying basic design standards. Next, let's talk about banner's design points.
Although the banner picture of the website seems to be only a small aspect of the whole website, it is very important for the impression and experience created by the website to users. After all, when users come to the website, the first thing they see is the banner map of the website. If the banner picture is not good, then the user's first impression of the website will drop, and the user is likely to jump out and leave. Therefore, only by designing the banner map of the website can the users of the website be more attractive and get more user support.
First, understand your banner design requirements.
Determine the content of banner copy, including positioning and theme, as well as the design materials to be involved, including what platform to put on and how big it is. These preliminary work needs to be decided first. Because if these basic factors are uncertain, it will hinder the designer's design inspiration, and bring many uncertain factors to the designer in the design process, which may make banner's design fail to meet the requirements.
Second, you must choose high-definition pictures.
The clarity of the picture must be guaranteed and the picture must not be blurred. Pictures with low definition make people feel alienated and plastic, which affects the overall texture of the website. High-definition pictures can make users get accurate information and make people look more comfortable and advanced.
Third, keep the hierarchical structure.
Banner advertising design depends on the correct balance between each advertisement, so pay attention to your hierarchy. Effective banner advertising aims to improve brand awareness and increase website traffic. They have three basic components: (1) company Logo(2) value proposition (3)CTA button.
Fourth, web design pays attention to typesetting. In web design, full-screen photos are used as the background of the website, which is simple and beautiful. Besides being clean and tidy, designers also need to consider the layout of the whole web page. How to typeset and set columns on a large photo does not conflict with the background color of the photo and does not affect the user's reading experience.
In short, banner plays an important role in web design, and beautiful pictures combined with wonderful copywriting can add points to the beauty of the website. The photos as the background will leave a deep impression on users only if they are wonderful and beautiful enough, so designers should pay attention to the quality of photos when choosing. In addition, we should also pay attention to the correlation between the content of the picture display and the theme of the website, so that the theme content of this website can be conveyed to the visiting users in the first time.
How to find the background material of Taobao banner? BannerMaker background You can find the material on some photo websites.
BannerMaker is usually 950x 120 in size. The format is jpg and gif.
If you can't find it, you can do it yourself. The font is square, thick, brown and black.
Civet e-commerce ~ ~ ~