First, the beauty salon's winter promotion plan 1, giving a beauty lecture on skin problems in winter. In winter, there will be many skin problems such as dry lips and peeling. It is a promotion form that beauty salons can consider to give lectures on skin problems in winter and invite experts to stay in the store for promotion. Promotion target: Promotion characteristics of end customers: ● Use the authority of expert consultation to set off the promotion efforts. ● Develop promotional activities with new ideas. ● One-on-one solution to customers' skin problems to enhance customers' goodwill. Promotion content: In order to create an authoritative image, in-store consultation of lecturers' groups is adopted to cooperate with on-site promotion activities. It should be noted that expert lecturers should be able to ensure a certain level of facial makeup and solve problems for customers. 2, beauty salon project promotion For skin problems in winter, beauty salons can do some targeted project promotion, such as professional hydration and moisturizing. , to ensure close integration with customer needs. Promotion target: terminal customer promotion features: ● Improve the technical content and professionalism of the brand by project promotion. ● Promote the purchasing desire of end customers through supporting promotional activities. Promotion content: for beauty salons: during the promotion period, beauty salons can get preferential prices for products in the promotion package; You can get the opportunity to participate in the expert training of institutional beauticians and improve the skills of in-store beauticians; At the same time, organize a beauty salon terminal fraternity to promote the project. For end customers: During the promotion period, customers will get price concessions and value-added items when they buy the project package, and at the same time, they will give exquisite gifts when they buy the customer product series that supports the project package. This promotion method should be noted as follows: ● Beauty salons participating in this promotion must reach the specified purchase quantity before they are eligible to participate in the promotion. ● Agents are responsible for the cost of training beauticians in beauty salons, and manufacturers are responsible for all kinds of profits and gifts in promotion. 3. Value-added promotion to customers. Christmas and New Year's Day are both periods of high consumer enthusiasm. Therefore, the promotion means to stimulate customers' consumption is essential. The so-called value-added promotion to customers means that beauty salons can give customers some value-added products as a stimulus after they buy a product or a product at a certain price. Promotion target: end customers promotion content: beauty salons can give some small gifts to customers, such as hand cream, lipstick, scarves, handicrafts and so on. You can give some discounts to beauty salon members to improve service quality; You can also carry out lottery promotion, such as setting up a lottery activity in the store for a certain period of time. After each consumption, guests will draw a lottery according to the amount after consumption to stimulate consumption. Promotion features: ● The promotion incentives are clear and the benefits are considerable, which can effectively stimulate and encourage customers to try and contact new products and projects. ● Create a hot-selling scene and rapidly expand the customer base. The application points of this promotion method are: ● Improve the service rate of beauty salons. ● When beauty salons carry out value-added promotion, they must formulate the promotion strength, promotion time and conditions for consumers to participate in the promotion activities according to the number and working ability of beauticians in the enterprise. Page 4. The promotion case of beauty salon square is on such large festivals as New Year's Day and Christmas, and beauty salons can take this form of image publicity for large-scale promotion. Before the activity begins, you can promote the activity in the form of delivery promotion. Promotion target: terminal customer promotion features: create momentum for product promotion in the form of image propaganda, and carry out promotion activities with new ideas. Promotion content: organize beauty salons to conduct unified product promotion activities in large squares in urban areas, and at the same time conduct free skin consultation and preferential sales of products, monthly cards and annual cards. Distribute image publicity materials, quickly enhance the image power of brands and beauty salons in the local area through unified actions, and quickly sell products. Key points of promotion success: ● This activity needs to be carried out in cities with more local beauty salons. ● You can participate in this activity for free by purchasing a few yuan as required. The cost of this activity is shared by the manufacturer and the agent, and the beauty salon only needs to participate according to the arrangement of the activity. However, during the activity, the beauty salon should provide at least one beautician to consult and sell cards at the venue. 5. Promotion of consumption points and gifts At the end of the year, the promotion of consumption points is a method adopted by beauty salons to give back to old customers, so that old customers can get some gifts from beauty salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort. Promotion content: beauty salons set a certain number of points first, and consumers who reach a certain amount will get a certain number of points, so they can get products, gifts, treatment courses and so on. Presented by the beauty salon, you can also participate in other preferential activities. Special note: the amount is not necessarily too high, and you can get a small rebate or a large rebate. In addition to some promotional activities aimed at holiday characteristics, beauty salons can also combine some common basic promotional methods, such as card opening promotion and discount promotion. Second, how to determine the specific promotion content? According to the specific scale of beauty salons, the promotion methods adopted are different. The specific promotion content can be considered from two aspects: 1. In terms of service, regular service is better. Such as facial care and slimming. ② You can also consider immediate services, such as perming eyelashes and hand care. ③ Well-known services in business districts can also be used as publicity content to increase market share. 2. In terms of products, the income of beauty salons includes technical services and commodity sales. When promoting sales, we may wish to consider the following distinctive products: trendy products, seasonal products, special functional products and unsalable products. Third, the discount design of promotional activities When doing promotional activities, discount is one of the methods commonly used by operators, but when designing discounts, we must pay attention to the following preconditions: 1, so as not to make consumers feel that she has spent too much money before. 2. Try to combine various products. 3, members and non-members should be different, so that members can feel different courtesy, and non-members want to become members. 4. Try to avoid product discount, because the profit rate of products is very high, and a big discount on products will undoubtedly directly reduce profits. 4. Precautions for in-store and out-of-store promotion 1, storefront ① The facade can be decorated with striped flags, which is best eye-catching. ② Attracting consumers with gifts. 2.① Publish advertising information in out-of-store media. (2) Put up posters and distribute leaflets at the crowd gathering place. The location and personnel of leaflets should be arranged clearly. V. Precautions for insiders before promotion 1. Employees must remember the date, content and theme of the promotion. 2. Fully understand the characteristics, prices and ingredients of the promotional products. 3. Employees must uniformly answer the questions that customers can involve during the promotion period and memorize them. 4. The in-store competition planning is reasonable and the division of labor is clear. Of course, a good customer relationship is not formed in a day, and feelings are the result of long-term cultivation. If the usual customer service is not done well, we can't expect to really solve the problem only by these promotional activities. The most important thing is to attach importance to customer service in the usual operation and truly become the birthplace of customer beauty. The situation of each store is different, and it can be decided according to the actual situation of your home/html/college/new/1189.html.