1995 CCTV host Xing Zhibin was widely criticized for endorsing a fake diet pill.

After retiring, Xing Zhibin once again advertised for a food company. In this advertisement, the advertising style is to imitate the scene where she works in CCTV. Such advertisements are naturally misleading and have been complained by many netizens. However, not all the weight-loss products endorsed by CCTV hosts are fake, but we should be cautious when endorsing and choose formal channels to buy them.