The pursuit of health has directly changed the atmosphere of the beverage market, and a large number of beverages with healthy and fashionable labels have sprung up, sweeping the entire beverage market for a time and reaping wave after wave of dividends.
Unintentional infringement
Behind the pursuit of health is the qualitative change of the consumption concept of the younger generation step by step. Low prices have been unable to win the favor of young people who are at the forefront of fashion. What the product itself can bring to young people, or meet the demand of homemade drinks to motivate them, has become a new focus.
Young people have become the vane of consumption, and economic independence has given young people confidence and capital. They like to take the initiative to spend and attack. Their boldness and rationality make them not blindly follow the trend, but have their own understanding of product demand, and every change they pursue has become an important consideration for businesses to innovate products.
Unintentional infringement
Although the competition in the beverage market is in full swing, the word handmade rarely appears in the eyes of consumers.
Handmade drinks? In everyone's impression, handmade drinks may be equivalent to juice drinks and homemade drinks in drink shops.
But hand-made drinks are still very different from the above two. They are brewed from fresh fruits and vegetables with traditional formula and craftsmanship, which can bring consumers a higher quality of taste enjoyment.
Handmade drinks have unique and unrepeatable competitive advantages. First of all, their production technology is more natural, rather than being done by machines from beginning to end. Secondly, hand-brewed drinks can better preserve the aroma of fruits and vegetables when they are ripe, retain the original flavor of fruits and vegetables to the maximum extent, and let consumers return to innocence and feel the purest and pristine side of nature.
The market share of handmade drinks is not high, which has not attracted enough attention from young consumers, but its advantage lies there, and no one can shake it. This is its hard power to compete with other drinks.
In daily consumption, we can also find that the same product made by hand and machine is often the one made by hand. The more natural the product, the more it can become a hot potato in this fast-paced society. This phenomenon vividly explains the old saying: things are rare.
Hand-made products are loved by consumers because they have exquisiteness and temperature that cannot be replaced by machines, and the producers put more time and energy into the products, which also makes the products have temperature. Such products are often very vivid, aura and even vitality in the eyes of producers.
Although handmade products are expensive, they are still loved by some young people who pursue "original ecology" and call them crazy.
Co-photographer: Zi An
The original intention of manual production is to make life return to truth, simplicity and nature, make life closer to nature and feel the beauty brought by nature more directly.
Here, I have to talk about Bykov. This is a handmade drink from Australia. From the selection of raw materials to hand-making, every link makes people feel 100, and every bottle of its products can make people taste the delicious food presented by nature.