South Korea's milk advertisements are suspected of objectifying women. After the advertisement was published, the critical information of "comparing women to cattle" appeared on social media. Finally, Seoul Milk issued an apology statement in official website. South Korea's milk advertisement was suspected of objectifying women and was sprayed by the group.

South Korea's milk advertisements are suspected of objectifying women. Recently, the dispute over materialized women caused by milk advertisements has become a hot topic in Korean public opinion. In an organic agricultural milk advertisement of Seoul Dairy Company in South Korea, human beings turned into cows, but the advertising picture highlighted women and was criticized by Korean netizens. The company involved subsequently withdrew the advertisement and said that it did not intentionally highlight or belittle a particular gender. According to South Korean media reports, this case is not the only controversy about objectifying women.

According to Chosun Ilbo, the controversial milk advertisement was released through the company's official social media account on the 29th of last month. In the advertisement, people in white clothes drink water by the stream and do yoga on the grass. A male adventurer with a camera tried to film them secretly. As a result, he accidentally stepped on a branch and made a noise. At this moment, the "female" played by an actor turned around, and the adventurer found that all the people on the grass had turned into cows. There are many close-ups of women in the advertisement, but most men pass by.

After the advertisement was released, many critical voices emerged on the Korean Internet. Korean netizens commented, "I don't know what made this advertisement", "I can't believe this is an advertisement of 202 1" and "this advertisement is a close-up of women, emphasizing gender differences". Some netizens pointed out that in the advertisement, explorers secretly photographed the contents of women in the Woods with cameras, which would lead to illegal shooting crimes. "Comparing a woman to a cow, the concept of taking pictures secretly is incomprehensible." With the fermentation of public opinion, Seoul Dairy withdrew its advertisement at around 3 pm on the 8th.

South Korea's milk advertisements are suspected of objectifying women. Recently, an advertisement of South Korea's "national brand" Seoul Milk caused quite a controversy.

165438+1October 29th, the brand uploaded an advertisement on the official account of the oil pipe, which was widely discussed by everyone.

In the advertising picture, an explorer wandered in the mountains with a camera, and then people in white clothes drank dew and streams and stretched on the grass. At this time, the explorers secretly filmed, and all the people in white turned into cows. .......................................................................................................................................................

After the advertisement was made public, the critical message of "comparing women to cows" appeared constantly on social media. Is this really an idea that normal carbon-based organisms can come up with?

In addition, the sneak shots of explorers are also reminiscent of the already sensitive topic "sneak shots". After things continued to ferment, Seoul Milk explained that netizens' guesses and planning intentions were completely different.

The person in charge of milk in Seoul said: "This is made to emphasize organic farm milk and pure nature, and there is no metaphor or planning intention mentioned on the Internet at all. So some content makes people feel uncomfortable, so now the video is hidden. "

In addition, there are 6 male models and 2 female models in the advertisement.

However, through this incident, an activity held by Seoul Milk 18 years ago was pulled out again ~

At that time, in the promotion of new products, Seoul Milk featured three female nude models, and then asked them to spray yogurt on each other with a sprayer, which caused controversy in society. Finally, the staff in charge of advertising was fined for promiscuity in public performance.

Finally, due to the influence of public opinion, Seoul Milk issued an apology statement in official website on the 8th.

South Korea's milk advertisements are suspected of objectifying women. According to the US "Business Insider" website 13, a South Korean milk company portrayed women as cows in an advertisement, which caused an uproar on social media.

In a 37-second advertisement of Seoul Milk Company, the largest milk brand in South Korea, a man walked through the Woods with a huge camera on his back. There, he secretly photographed several women drinking water by the stream and stretching in the field.

Advertising screen source: YouTube

In the advertisement, the man tells about his journey through the forest. He said, "We finally succeeded in shooting them in a primitive place. The nature here is very pure. "

"They drink pure natural streams, eat environmentally friendly organic food and live quietly in a calm environment. I will try to approach them cautiously. " The man said.

Then, the photographer in the advertisement accidentally broke a branch, which frightened his subjects-they changed from women to what Cleisthenes called cows.

At the end of the advertisement, it reads: "Clean water, organic feed, 100% pure Seoul milk. This is organic milk produced by Qingjiang Organic Ranch. "

According to the Korea Herald, the video was first uploaded to the official YouTube channel of Seoul Milk Company on1October 29th, 165438. This advertisement was deleted at 65438 on February 8 after causing a strong controversy on social media.

"I will never drink Seoul milk again," someone commented on the social media page of Seoul Milk Company. "People should not be portrayed as cows, and sneak shots should not be used as advertising materials."

Some netizens on YouTube, a video sharing site, also criticized the advertisement, saying it encouraged the use of hidden cameras to shoot indecent videos. One user also described the advertisement as "misogyny".

Some netizens wrote: "How did this disgusting advertisement get approved? Haven't you considered it during the planning and production process? "

In response to this controversy, Seoul Milk Company issued a statement on its website 65438 on February 8, saying: "We sincerely apologize to all those who feel uncomfortable with this milk advertisement. We accept the criticism with a heavy heart, will conduct an internal review, and will be extra careful to prevent similar incidents from happening again in the future. We sincerely apologize. "