Introduction of celebrity apprentice season 12
Foreign reality show "Celebrity Apprentice", formerly known as "The Apprentice". Apprentice is a reality show originally created by NBC, which has always been called the "ultimate job interview" course. The main content of the program is 16- 18, a nationally selected business man and woman, competing for the executive manager of Donald Trump, a real estate tycoon, with an annual salary of $250,000. Because it is closely related to personal career and people's real destiny, this reality show, which is called "Capitalist Professional Course" by many experts, became popular in the United States as soon as it was broadcast in 2004, and became the highest-rated program among adults aged 18-49 in the past four years. At the beginning of 2008, The Apprentice changed its usual operation mode and renamed it Celebrity Apprentice, and invited 14 social celebrities to participate in the program, including Olympic gymnastics champion nadia comaneci, softball champion Jenny Finch, heavyweight champion Lennox Lewis, playboy super playmate Tiffany Fallon and so on. In the face of these stars, the winning reward is no longer to manage a company owned by Donald Trump, but to let the winning celebrity hand over the raised funds and bonuses to a charity fund he or she chooses to represent. Once the renamed Celebrity Apprentice was broadcast, it not only gave people a refreshing feeling immediately, but also quickly pushed public welfare communication to a brand-new realm.