This answer can help you solve 90% of the problems about the operation of Little Red Book! In the Internet age, everyone can be self-media and it has gradually become a development trend. Among them, Xiaohongshu has become more and more prominent with its huge traffic. Become the "toon" that media bloggers are vying for. So, can everyone really be self-media? Here, I want to remind you warmly that if your homework is not done well and your understanding is not comprehensive enough, it is easy to step on the pit! How to use traffic? The answer is, of course, how to improve the conversion rate. Keeping a good attitude and exporting valuable content is king! Only by finding the correct operation mode of Little Red Book can we go further and further on the road of realizing it. I want to combine my work experience and theoretical knowledge to answer the question "What is the operation mode of Little Red Book" from several aspects. Some tips: for beginners, learning operation is a long tug-of-war. Maybe your efforts now are for others and for yourself, but please believe that habit becomes nature. On the road of hard work, you are really becoming a better yourself bit by bit. First, understand the platform If you want to do small red book operation, the first thing you need to know is, what is a small red book? About Little Red Book is a lifestyle platform and an entrance to consumption decision-making. Xiaohongshu has created a community, and users in the community have recorded the positive energy and beautiful life of this era through the sharing of words, pictures and video notes. By July, 2065438+2009, the number of users of Xiaohongshu had exceeded 300 million. As of June 20 19 and 10, the number of monthly active users of Xiaohongshu has exceeded 1 100 million, among which 70% of the new users are post-90s. As for users, through data analysis, we can find that the number of users of Xiaohongshu is almost 9: 1. It is claimed that 80% of users are women, and 60% are users aged 25-35. Users are mainly concentrated in first-tier cities with developed economies. Therefore, most of the content themes revolve around women, beauty, skin care, parenting, slimming and so on. Regarding the content, the little red book is released in the form of "notes", which are mainly divided into text pictures and videos. Therefore, the little red book adopts the "collection mechanism" of notes. Only when your notes are included will you have a recommendation. The method of judging the inclusion of notes is actually very simple: you can directly search the first sentence of a written note or video introduction. If it can be found, it proves that it has been included, no problem. In other words, if your notes are included, the system may not recommend them, but what is recommended to you must have been included. If not, there are many influencing factors. It is suggested to find the operation logic from the aspects of title, typesetting, labels and pictures. First of all, different platforms have different operating conditions, but the basic underlying logic will not change and can be applied at will. What we have to do is to think about how to label, how to interact with users, how to promote transformation and so on in the underlying logic according to the actual situation of the little red book platform. Tips Before making a small red book account, please be sure to pay attention to "Potato Butler". (key! ! ) Because the rules of the little red book are generally released by the potato housekeeper. Since you want to make this platform, you should always understand the changes in the rules of this platform, because it is related to your content output. Second, the positioning of the account is a crucial part, because it determines the traffic conversion rate! So, what is customer orientation? There is a simple account decoration logic, that is, who are you? What do you do? Why should I care about you? What's the use of paying attention to you for fans? The main aspects of the account are: avatar, nickname, background picture and personal profile. The positioning of the account affects your content output, your audience and your conversion rate. It is very critical on the road to realization! Third, the user thinking of account operation can only be said to be the basis of operation. Operation requires individuals with outstanding comprehensive ability. You need to master many skills if you want to do a good operation. For example, the use of some software, not only refers to office software. Such as simple image processing, simple video editing. Not only that, but if you have excellent working ability, you need to master more than that. For example, your writing skills, data analysis skills and planning skills usually require a lot of practice. Here I'd like to share with you some free websites where I studied Internet operation before. Internet Operation Learning-Introduction to Zero-based Internet Operation of Netease Cloud Course-Semi-private school product operation and network marketing practice-Massive open online courses of China University have helped me a lot at the beginning of my own study, so I recommend you to listen to them. I hope you can also gain something! 1. The cover design is actually very easy to understand, and everyone has a love of beauty. A good-looking cover will naturally attract some users. We can understand its function as attracting initial traffic. So, what are the requirements for the cover? Clearly visible theme, unified and orderly style, set relevant keywords and highlights on the cover to attract users to learn from the cover of similar explosions under the serious content. 2. The title and keywords have briefly introduced its function when introducing the cover, that is, initially attracting customers. Remembering the layout keywords in the title and text can help us get more search traffic. Moreover, in order to realize the realization of advertising, we must reasonably implant scenes or words that the brand will be interested in, which can also help us attract advertisers and is also a form of realizing daily accounts. We can form the good habit of recording excellent titles in time in our daily browsing. This helps us to accumulate materials and develop our own explosion question bank. 3. Drawing Thinking Let me see who else doesn't know the key to the operation of new media! Choosing a good picture is very important for the operation of the account, so what are our requirements for the choice of pictures? Unifying the theme, you can't choose it at will, and it is easy for users to have the idea that "the goods are not right". Full of design sense, optimize visual effects and improve users' reading interest. Page coordination, rejecting fancy pictures and various fonts, users are easily dazzled when reading. In the same way, we can learn from similar explosion diagram design to add icing on the cake to our account. 4. Content verticality What is content verticality? Simply put, don't blindly follow the trend. Because the system won't know who you are, if you see a note on fire and start to follow suit, the system will push it to an audience that doesn't necessarily belong to you. Only by careful planning, finding your own position and always outputting high-quality content will there be more traffic and value. Tip: Be sure to choose your own update time! Not only can it help you plan your account operation, but it can also help you analyze the data (preferably after release 1 hour). Official number push time: 9: 30, 12: 00- 13: 30, 18: 30, 2 1: 305. Explosions topic analysis is essentially the strongest demand of users. Simple logical understanding is "what the platform will push with high probability" and "what users want most". Pay attention to the idea of topic selection and understand the needs of users. On the basis of topic selection, how to help others solve problems is the value of your account and respect the market demand. The explosion represents the pain point of users with the most traffic. Explosions Analysis Thinking: Who is the target of this topic? What problem has been solved? What else can I do? Methods of analyzing explosions: First, we can search and sort out 10-20 the explosion content corresponding to the selected topic, and analyze it from the aspects of copywriting structure, screen layout, cover design, title and topic. Tips: Don't miss the high praise comment area! Observe user needs! Xiaohongshu's data analysis method is very simple, we can check it from Maker Center! If the data is good, you can sum up the advantages, analyze the output, and deduce as much as possible. If the data is not good, then it is necessary to summarize the shortcomings and analyze the reasons from multiple angles. Third, why should we raise this figure? Because no matter which platform, the new number will have an inspection period. Before making a number, you must first become a normal number. Number raising cycle: generally about 7 days. Watch your account. If there is any abnormality, it may take longer. Serious violations will take half a month to publish the work. After the new number is registered, we can browse related notes for 1-2 hours every day. In the course of operation, we can interact with bloggers and like them better. Such an account is not easily restricted by the rules of the platform, so there is no need to post notes in a hurry. The mobile phone card corresponds to an account, and the account corresponds to a mobile phone. Because the platform will detect and observe whether there is cheating on climbing the wall! Turn off WIFI, turn on flight mode, uninstall Little Red Book, turn off flight mode and download. I have been using 4G traffic in the future. Avoid the simultaneous operation of multiple small red book accounts under wifi. Fourth, how to achieve the purpose of our hard-working account management? Of course it is realized! The following is the easiest way for me to realize the little red book. 1. Receiving brand advertisements When bloggers slowly accumulate a certain amount of traffic, they will attract the attention of brands. The brand sends the products to bloggers for trial use, and bloggers make notes on planting grass. Namely resource replacement. After the grass planting notes are released, the cost quotation is generally the number of fans ×0.05.2. The live broadcast should not be too hot in recent years. On the platform of Little Red Book, bloggers can choose the good recommendation function and insert goods in the live broadcast. 3. Pay for knowledge. Polish your output into a course through the column, put it on the column (the column can have more than 1W fans), or use paid consultation. 4. After the number of fans in the potato shop is more than 1000, you can open your own shop and put the products on the shelves to realize sales. 5. Participate in official activities, participate in the official free experience of Xiaohongshu, and innovate planning activities or topics. , and won the prize. This is shared here! If you have any questions, please consult!