By opening online stores, more and more people are attracted to start businesses. However, many people think that online store operation is quite difficult, so how should Taobao store operation improve the ROI of online stores? Let's take a look at Han Cong e-commerce!
How to open an online shop?
1. Price Layout First, search Taobao homepage with our accurate words to see if the pricing layout of the product matches the whole market. If we make a dress,
It is found that the biggest price in the mainstream market is within 200 yuan, so if our products are within 200 customers, will it be easier?
2. The layout of the buyer's show Many merchants think that the buyer's show is nothing more than finding a beautiful woman to take some high-definition photos, and then writing a 15 like casually. In fact, when we arranged the buyer's show,
Be sure to collect the data of competing products with high conversion rate and see their evaluation words+buyer show collocation. How to open an online shop, for example, when we collect competitive product evaluations,
It is found that the most overlapping points in the evaluation are: "the product does not fade", "versatile" and "dressed very thin", which means that these points are the buying points of users and our selling points.
When the layout is well received by buyers and displayed, it is necessary to focus on these directions. Everyone is like this. You can also collect a wave of pictures with the lowest browsing times on the mobile auction buyer show and extract them as much as possible.
3. The detailed selling point layout, combined with the seller's core selling points collected above, can amplify the slimming effect of the first paragraph, do indelible experiments in the second paragraph, and do wild elements in the third paragraph of the online store. Similarly, the detailed map and the main map should also be arranged near the core selling points.
4. The layout of the main video is refined through a series of core selling points. Of course, we have the best direction to shoot small videos. Conclusion In fact, all the above layouts are based on the interests and needs of buyers, so that our products can reach the buyer's purchase point faster and finally place an order. How to open an online shop? Let's finally think about it. At the beginning, the core factors affecting the "4 rate" of through train were: word accuracy+crowd accuracy+product advantage layout. Here we go back to the same point: all promotion is just an aid, and the core is the product, just like Zhao Zilong saved Adou. What if he saves and inherits the throne? If you don't make progress, even if you have five generals, you will end up in born to die, and products won't give you strength. Even if your through train burns 10w a day and you manually intervene 1000 tickets a day, the final result will be the same.