The stronger the foundation, the bigger it will be. The first is to choose reliable and good projects, and then do a good job in store management. Do a good job of expanding customers and retaining customers. Make a case, make an effect, and the guest will help you introduce the guest. After all, good news travels fast. He recuperates well by himself, and the first thing that comes to mind is family and friends, and your business will be fine. Understand this basic business logic. You don't have to worry about getting bigger.
Then choose the project.
Choosing a good project is the most important. After selecting the core project, we will see how to enrich the operation of small projects around the core project. Through the overall store management logic of expanding customers, retaining customers, locking customers and increasing orders, we will build the rhythm of gradual operation.
Space, cost, human efficiency, profit. Effect. All need to be considered. Of course, we should put the effect first. After all, it is a health project. You also need to choose carefully. Listen more, watch more and investigate more.
First, moxibustion and moxibustion projects can now achieve non-manual services through machines. Moxibustion has limited drug absorption and relatively average effect.
Second, the method of sweating by wrapping medicine has high human effect and better effect. It is through drug therapy+hyperthermia+perspiration that the drug absorption cycle is more in place. This is a very popular therapy at present.
This kind of packaged and conditioned medicine can also be used to boil water and soak feet as a shop guest, with low cost and great effect. It is a good way to attract customers to gather popularity.
Third, common head therapy and ear therapy. The effect is relatively general, and it is still possible as a pioneering small project.
Fourth, there are plasters and cupping. It also feels general and uncompetitive.
Recommend the project of medicated sweat method that has arisen in recent two years. High efficiency and good effect. It is especially suitable for introducing into health centers. Three high, rheumatism, bone pain and a series of problems. They are all conditioned by the method of wrapping sweat that has been passed down for thousands of years. Have a significant effect.
Take this recommended method of sweating with drugs as an example. If you take medicine wrapped in sweat as the core item in your shop. Then the positioning of the store operation will be there. It is to carry out effective health conditioning for middle-aged and elderly people, because the conditioning effect of the project is guaranteed, so it is more emboldened in business promotion. At the same time, brand experts can come to the store to help you do the marketing meeting activities of the store.
With the main item, we can consider how to combine pioneer propaganda, which is also an important reason to recommend this project. After normal conditioning, there is still a considerable amount of drug cost that has not been absorbed and utilized. So what to do is better. These medicines can be decocted in water. Soaking feet with this water is particularly effective, dredging meridians, promoting blood circulation and removing blood stasis.
Then the groundbreaking project came. You can make a foot bath card. For example, the first three times are free, one week 10 yuan. Distributed around community stores. The guests must love coming. After all, the cost is very low and the effect is particularly good. It's good to help yourself when guests come. Soak your feet with water.
. With the guests in the store, there will be more opportunities to communicate with the guests, and you can also broadcast the publicity and introduction of the sweating method of wrapping medicine on TV to share the knowledge and effects related to wrapping medicine.
Further transform the experience conditioning service from once to three times. And then turn it into a treatment service.
If the effect is good and the guests are satisfied, they will gradually introduce more family members, relatives and friends to the store for recuperation. The business of the small shop is naturally getting better and better.
The core of the core must be to choose the right project. After that, manage customers in the right way. With sincere service, with real conditioning effect in exchange for the recognition of guests. After a long time, there will be no worries about the business of the small shop. . .