In order to ensure the orderly and effective activities, it is often necessary to make an activity plan in advance, which is actually a written plan for the related factors of the activities. So how should we make an activity plan? The following is the theme planning (7 selected articles) of May Day beauty industry activities carefully organized by me, hoping to help everyone.

Theme scheme of May 1st beauty industry activity 1 activity purpose:

1, a stable old customer

2. Develop new customers

3. Improve the popularity of xx beauty salon in this area.

Activity time:

April 15 (promotion time: April15-May 3)

Activity flow:

1. Inviting guests: Please ask old customers to bring more than 2 friends. (4. 15—4. 19)

Two. Meeting process: (18: 30 —— 2 1: 00)

The host declared the party open.

(2) The beautician performed "Grateful Heart"

(3) The representative of the boss made a thank-you speech.

(4) Reward a loyal friend who has given the greatest support and the highest consumption in xX years, and give a special gift of xxx; All new and old customers of xx beauty salon have a beautiful gift xxx (please pick it up at xx beauty salon the next day).

(5) customer representative's speech (about the beauty salon's good service, good product effect, good boss, favorite beautician, the happiness and help he got in the beauty salon) >)

(6) President of XX Association solemnly recommended XX products.

(7)7)xx Beauty Salon 5. 1 Promotion announcement scheme (underwear will be given priority to those who deposit in 300 yuan on site).

(8) Ask the beautician to lobby the customer to make it happen.

(9) Announce the promotion time. Welcome to xx Beauty Salon for consultation.

(10) performed a dance and announced the end of the party.

Three. Promotion (4.20-5.7)

The company's beauty guide stayed in the store for 3 days, and cooperated with the beauty salon to fully promote the 5. 1 activity plan to promote consumption.

Fourth, the work that beauty salons must do

1. Accurately count the number of customers, issue invitations and ensure the number of participants (this work must be completed before 15, and 16 and 17 send invitations during the day to inform the company).

2. Site rental preparation (you can use the restaurant in the ok hall, depending on the actual number of people) Site layout preparation (stereo, seats, bowls, banners, balloons, etc.). ) with fruits, cakes and prizes:

Prizes are sent to:

(1) Two friends who spend the most and support in XX, worth 200-300 yuan (live prize).

(2) New and old customers present a gift worth 5- 10 yuan (delivered to the beauty salon within three days after the meeting).

3. Print the activity plan of 5. 1 and shoot the activity plan on the spot (or advertise on TV).

4. The boss prepares a speech (mainly a thank-you speech, which can be listed, such as building good feelings with those guests and sharing it with you. /kloc-get ready before 0/8 and be familiar with the speech).

5. Arrange a guest representative to speak (find a guest who has a good relationship with the boss and can talk about the good service of the beauty salon, the effect of xx products, the boss's good, his favorite beautician and the happiness he got in the beauty salon. For example, be ready before 18, and be sure to get to the meeting place).

6. The beauty salon rehearses "Grateful Heart", sends invitations to the guests and introduces the membership system (it must be completed 20 days ago).

7. Arrange a sign-in book at the meeting place, and a photographer is responsible for signing in and taking photos.

8. Performance (find two people to make sure they are ready 20 days ago)

Theme scheme of May Day beauty activities 2 I. Free consultants

Free consultant is a very popular way in recent years. It is to provide free consultation services for passers-by in need during the May Day preferential activities, expand their popularity and attract some customers.

Second, the new WeChat new membership system

In the traditional field, membership marketing is the foundation; In the field of internet, members have become fans, and in the field of micro-marketing, fan economy has also been derived, but the original intention is the same. Membership is the most effective way to promote long-term effect. Through the official WeChat account and WeChat circle of friends, the customer groups will be brought together to the maximum extent.

Conventional practice: new customers can become members by paying a little membership fee after entering the store, and they can continue to enjoy various preferential activities of beauty salons with their membership cards in the future. At present, various gatherings such as WeChat Salon Club are popular, and the clients of beauty salons are mostly women. Beauty salons can organize various activities regularly to get these people together, which is conducive to cultivating long-term customers.

Third, launch a project experience with special effects.

For example, enjoy the whitening moment: May Day Carnival Trio-Beautiful Freeze. Customers only need to pay attention to the store's WeChat service number, forward the main picture of the event to the circle of friends, and show the offline clerk the pages you shared in the circle of friends, so they can get a mask care and gift worth 139 yuan for free, including a mask worth 50 yuan and a 1 cash coupon.

At the same time, in order to encourage more women to recuperate and improve healthy and whitening skin by applying masks, a beautiful freeze-frame activity was specially launched, which greatly benefited consumers. During the activity, after enjoying the service in the franchise store, we will share selfies with friends, and every five customers who share selfies with friends will get a gift worth nearly 200 yuan!

Four. Promotional coupon activity

Beauty salons, like shopping malls, can implement voucher promotion during May 1 ST Labor Day, and give vouchers with corresponding structures when spending on the spot. For example, if they have a 1500 yuan membership card, they will be given vouchers from 300 yuan (unlimited period), and if they buy skin care products from 500 yuan, they will be given vouchers from 80 yuan (set service period). If the customers of beauty salons approve of their projects, products and services, it is a very affordable promotion.

Organize activities for nearby units, societies, etc., accumulate popularity, and let potential customers join a group through eye-catching stimulation activities, thus joining a beauty salon. Of course, there are regular lottery, lottery hook, door-to-door service, family strategy and other similar methods, as long as the beauty salon carefully prepares, plans various activities and makes a good classification plan. We are sure to shine through various programs in the May Day activities of beauty salons.

Theme scheme 3 of May Day beauty industry activity: "May Day, let your beauty be fully displayed"

Activity date: April 29-May 5, one week (note: the activity should not be too long) Activity purpose:

A. Use the May Day activities to attract more new customers into the store for consumption, thereby expanding the customer base and improving the overall turnover of the store;

B. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;

C. Make customers feel good and enhance brand image.

Specific implementation plan of the activity:

Hairdressing shop:

Offer 1: During the seven-day May Day holiday, former 10 customers can enjoy a 30% discount on projects and a 20% discount on products.

Offer 2: Spend 178 and get a voucher with a face value of 18 yuan, and spend 480 and get a voucher with a face value of 58 yuan.

Option 3: Add "5 1 yuan" = "88 yuan".

In these seven days, if the consumption exceeds 168, you can add 5 1 yuan to buy the original price of 88 yuan products.

Beauty Salon

Offer 1: Beauty Value Experience Package: the original price is 568 yuan, and the experience price is 298 yuan (one time only).

Offer 2: muscle relaxing and beauty-caring surgery in Royal spa (188 yuan)+black eye socket removal in Chinese medicine meridian (158 yuan)+holographic physiotherapy (148- 188 yuan) = 258 yuan.

Offer 3: Take care of 98 yuan and experience the price of 5 1 yuan during the activity.

Activity promotion:

A. the easiest way: send text messages. If you think it's slow to send short messages by mobile phone, you can use the short message function. So, if you haven't enabled the SMS function, please do it quickly, and the quantity is large and preferential. B. leaflets: one week in advance, the location can be in several nearby areas. Of course, if your location is a local busy street, it can also be distributed further away.

Shop preparation: Banners, posters and ribbons are essential to create a warm and wasteful holiday atmosphere.

Remind employees, do a good job of service, keep smiling and make customers feel warm. And formulate a reward and punishment system.

End of activity:

1, don't think that the activity is over. Make another short message return visit, record the customer's evaluation of this activity, and improve the deficiencies so as to do better next time.

2, a phone call back, a return visit can increase the sense of closeness, but many consumers are unwilling to answer the phone.

Option 1: a dollar a day for beauty. As long as customers pay 365 yuan, they can enjoy beauty care all year round, mainly by attracting customers at low prices, and then earning other profits through annual sales. Option 2: the annual card is 2400 yuan, which will be returned at the end of the year after more than 20 times 1 000 yuan.

Note: The above similar schemes all use low prices to expand customers and then resell them, such as card transfer or project bundling.

Theme scheme 4 of May Day beauty activities: May, perfect holiday.

Activity time: May 20xx1-May 7.

Activity content:

1, opening ceremony gift package, infinite surprise

2, the opening time, race against time

3, the perfect price, you can choose.

Note: All the following activities are limited to the promotion during the May Day activities.

1, opening ceremony gift package, infinite surprise

I believe that all women's daily homework is to take good care of their skin, and during May Day, beauty salon franchise stores hereby launch some beauty packages to adapt to seasonal and climate changes, so as to care for their skin reasonably and reduce the harm caused by seasonal changes. The second package can only enjoy the benefits and services of this activity during May Day.

May 1 "May Day Labor Meal" Meridian Weight Loss Series

May 2nd, "Opening Chief Meal" hydrating care series

May 3 rd "Have a good meal" anti-allergy nursing series

May 4th "Fashion Youth Meal" Nutrition Care Series

May 5th "Youth Flying Meal" Whitening Care Series

May 6th "Happy Fun" Leisure Care Series

On May 7th, "Guixin Meal" Tonifying Spleen and Stomach Series

2, the opening time, race against time

The essence is to snap up in a limited time. Every morning at 8: 00-9: 00, afternoon at 14: 00- 15: 00, and evening at 20: 30-2 1: 30, it is suggested to snap up products, suits and courses at every time every day, which is practical and unique and can make consumers produce them.

3, the perfect price, you can choose.

In order to enhance the popularity of beauty salons, on May 6th, before the end of the long holiday, a post-promotion preheating was carried out, and an auction of beauty products was set up in the field, with a 20% discount.

Theme scheme of May Day beauty industry activities 5 I. Theme of activities: Love yourself, and make yourself more beautiful.

Activity date: 20xx from April 30th to May 3rd.

Activity information:

1. All new customers who buy beauty products during the May Day activities can enjoy preferential treatment.

2. Customers who come to beauty salons for consumption during May Day can enjoy a 60% discount on full body massage and a 50% discount on facial items.

3, new and old customers can learn about the skin test for free.

Preparation before activity

1. If you want to hold the event well, you must make the surrounding customer groups well known. Therefore, the publicity before the event must start one month in advance.

Only by giving customers more discounts can they win their favor. Summer is very suitable for home service activities. May wish to introduce to you during the May Day activities that the beauty salon will soon launch a door-to-door service project in summer.

3. All kinds of products in beauty salons must be prepared before the event to prevent the products from being out of stock.

Second, the theme of the event: May Day fully demonstrates your beauty.

Activity date: 20xx from April 30th to May 3rd.

Activity information:

Discount 1: During the activity, customers can enjoy the discount of 5. 1% before 10 every day.

Offer 2: After spending in 99 yuan, you will get a 10 yuan voucher, 30 199 yuan vouchers and 80 vouchers of 299 yuan.

Option 3: Add "5 1 yuan" = "88 yuan". If you spend more than 300 yuan these days, you can buy products with the original price from 88 yuan by adding 5 1 yuan.

Preparation before activity

1, do a good job of publicity

A. The easiest way: send a message, send a WeChat, and make a phone call.

B. leaflets: one week in advance, the location can be in several nearby areas. Of course, if your lot is a local busy street, it can also be distributed further away.

2. In-store preparation: Banners, posters and ribbons are essential propaganda means to create a warm and wasteful holiday atmosphere.

3, personnel should be arranged, before the start of the activity, employees had better do the next May Day activity process training, and formulate a reward and punishment system.

Third, the theme of the event: colorful May Day, beauty starts from this moment.

Activity date: 20xx from April 30th to May 3rd.

Activity information:

Surprise 1: The top 50 customers have the right to snap up the designated goods every day, with a discount of 5.1;

Surprise 2: 10 is limited to spike every day, and the hottest item is absolutely profitable, as low as 5 1 yuan;

Surprise 3: all customers who enter the market have five essential small gifts (trial installation plus brand logo);

Surprise 4: trade in the old and thank the old customers. Customers can trade old cosmetic packaging boxes, which not only achieves the goal of low carbon and environmental protection, but also creates new marketing points.

Theme scheme of May Day beauty industry activities 6 I. Card opening promotion

Card opening promotion is the basic promotion means of beauty salons, and it has also become one of the main promotion means of beauty salons. There are various forms of card opening, such as: monthly card, season card and year card; As big as: gold card, silver card, bonus card, VIP card, membership card, etc.

Usage: In order to stabilize loyal old customers, beauty salons enjoy certain discounts on the amount of promotional cards for customers during the period of customer care, that is, the monthly card fee is lower than the single consumption, and the total annual card consumption is lower than that of the monthly card. Customers can also enjoy certain discounts and concessions when purchasing products and enjoy various preferential items of beauty salons.

Second, discount promotion.

Discount has always been an important means of trade promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate.

Usage: Discount promotion is the most commonly used promotion method in beauty salons. In view of this promotion method, beauty salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects.

Third, free trial promotion.

Free sample fitting promotion is a promotion method launched by beauty salons to attract new customers or develop new projects, so that customers can feel the consumption first.

Usage: Beauty salons gather customers with certain needs and try them out for free in a given time, so that customers can experience the effect of cultivating customers to become main customers first. Then do the next free trial and enter the next cycle.

Fourth, the promotion of consumer dividends.

Consumption points are a method adopted by beauty salons to give back to old customers, so that old customers can get some gifts from beauty salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort.

V. Warm promotion of "SMS"

"SMS" can be said to be a hot topic now, and it has rapidly risen from a interpersonal communication tool to a marketing upstart. Merchants are interested in the characteristics of large coverage of short messages, high information acceptance rate, strong emotional color, low cost and simple implementation. In the current business activities, SMS is widely used to contact customers, make appointments, send promotional information and so on.

Theme scheme of May Day beauty industry activities 7 I. Theme of activities:

"Colorful May Day, Create Beautiful Oneself"

Second, the date of the incident:

29 April -5 May

Third, the purpose of the activity:

1. Use May Day activities to attract more new customers into the store, thus expanding the customer base and improving the overall turnover of the store;

2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;

3. Make customers feel good and enhance the brand image of beauty salons and products.

Four. Activities:

An activity

Surprise 1: every day before 3, as low as 5. 1 discount.

For beauty, the top 3 customers can enjoy a discount of 5. 1% if they consume the original XXX whitening set in 380 yuan every day during the activity.

Surprise 2: If you spend more than 288 yuan, you will get a 80 yuan voucher.

Surprise 3: Trade in the old for the new

Customers can take the old cosmetics to the beauty salon for a new one, or change the course of skin care. Regardless of whether the old cosmetics are unsealed (advocating safe skin care, we destroy them on the spot), the beauty salon's decision is mainly to achieve a sensational effect.

Activity 2

Offer 1: During the three-day May Day holiday, former 10 customers can enjoy a 30% discount on projects and a 20% discount on products.

Offer 2: If you spend money in 88 yuan, you will get a voucher with a face value of 18 yuan; if you spend money in 480 yuan, you will get a voucher with a face value of 158 yuan.

Option 3: Add "5 1 yuan" = "88 yuan".

In these seven days, if the consumption exceeds 168, you can add 5 1 yuan to buy the original price of 88 yuan products.