Yesterday, Lin Bin, president of Xiaomi, made a warm-up promotion for Xiaomi 9' s "smart slimming" function, but Weibo's picture attracted a lot of controversy. It turns out that there is a photo with the famous actor Dilraba. This photo was taken with a SLR at 2017. Dilraba is currently the spokesperson of OPPO mobile phone, and Dilraba in the photo is still wearing the insulting brand D &；; G's clothes, which caused many netizens to accuse, Lin Bin later deleted this Weibo.
Early this morning, Xu, general manager of Xiaomi brand public relations department, made a formal response to this incident. Mr. Xu said that the PPT of Xiaomi 9 conference is still being revised, some pages are just process drafts, and some pictures are just placeholders, prompting producers to change to similar style content here. Lin Bin sent the draft process that was not replaced by mistake; Mr. Xu also said that Xiaomi's move was not intended to steal pictures, and it was easy to be found. Xiaomi was not so stupid.
In fact, Xu's explanation is easy to understand. The PPT layout of the press conference is a very complicated work, which requires many people to constantly "optimize". A general framework should be listed in the early stage. Dilraba's painting was a temporary painting, but Lin Bin thought it was the final draft and sent it.
Most of Xiaomi's executives are science and engineering men, and Lei Jun, Lu and Lu spare no effort to preheat the publicity for Xiaomi 9. Talking too much will inevitably lead to problems. If something goes wrong, it will naturally be infinitely magnified. After all, it represents the whole company; I think some jobs are more suitable for employees and their own media (especially the content of benchmarking friends), don't you think?