Putting into use means that Conway has become one of the leading sports industry bases in China. Conway Sports City, which lasted for five years, invested 300 million yuan and covered an area of 230,000 square meters, was officially put into operation. Conway Group has already made it clear that Conway brand will become bigger and stronger under the dual pressure of international brands and domestic brands, and actively implement the capital strategy. In order to achieve this goal, Conway Sports City, which lasted for five years and invested 300 million yuan, has been officially put into operation. The sports city is equipped with office buildings, production centers, research and development centers, logistics centers, and various sports facilities and fitness venues. Sports City provides strong support in design and development, value chain integration, production and quality management. At the same time, the completion of the sports city is also an urgent need for Conway to actively face international competition and enhance the comprehensive strength of the brand.
After investing more than 30 million yuan to sponsor the Ninth National Games in 2004, it signed a contract with Spalding, a famous American sports brand, in 2005 to become its sole distributor in China. The American Russell Company, the operator of Spalding brand, is a well-known company with a history of 100 years, which is controlled by Warren Buffett. According to Chairman and President Li Weiquan, in the future, apart from developing and expanding the capital market, we will also set up a joint venture with Spalding for more cooperation. Including using Spalding's global network to enter the international market, the Beijing Olympic Games is the beginning of its brand internationalization. Taking the holding of Guangzhou Asian Games in 20 10 as an opportunity, Conway will invest more money than the Ninth National Games to promote the internationalization of Conway.