It is equivalent to a poster, which includes. Basic information of drugs: such as name, manufacturer, date and, most importantly, price. Because your POP must be in your DM. You can't just have POP without DM, which has no good publicity function. As for DA, I really don't know, but as you can see from what you wrote, DA, DM DA, DM and POP are 1. I think DA also belongs to promotion. This is actually useless. Do a good job in price positioning and give back a small amount to customers, which can definitely make a profit! ~
How to write Chinese medicine health care pop Chinese medicine health care pop is made of oily marker, blank paper and correction fluid as raw materials.
1, write "TCM health preservation" with 30mm oily marker first, and write it bigger, and add the general theme. Others can understand and see clearly at a glance.
2. We use 6mm oily marker to thicken the outer frame, then use correction fluid for high-gloss decoration, and finally add a layer on the outer frame.
3. Add a border with a 30mm oily marker and add content inside, and a good-looking POP poster will be made.
How to design vitamin e POP poster about pop
It is the abbreviation of English, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. Application of>& gt& gtPOP: POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements to meet the different use needs of boutique counters, which is very flexible and timely. Therefore, the general simple hand-painted POP is not competent and must be mass-produced in a modular way. At present, there is a trend of brand chain operation in product stores, and many of them operate synchronously with brand operators and manufacturers in product organization structure, promotion plan and store style. However, in the use of POP, many still advocate different copywriting and provide different discount information. Some stores even use yellow paper to write posters such as "good news" ... This obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point.
POP hand-painted posters commonly used tools
To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores:
1. colored pen: there are two kinds of pens, namely, open-angle pen and round-headed pen.
2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil.
Third, powder and crayons.
Fourth, pastel pen.
5. Colored pencils and sketch pencils.
Six, watercolor, poster color, round or flat marker.
Seven, brush, ink, color Dan.
Eight, pen knife, art knife, round knife, styling scissors, scissors.
Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue.
Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler.
Xi。 Compass.
Twelve, needle pen.
Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen.
14. Handbags and paper reels.
Combination factors of hand-painted POP posters
The combination factors of hand-painted POP posters can be roughly divided into the following categories:
I. Illustrations
(1) Theme Style
(2) Decorative style
(3) the overall question type
Second, the copy
(1) title
(2) Key tips
(3) content
How to write hand-drawn POP characters well
First, practice spelling and "draw bones".
Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen.
Third, from top to bottom, from left to right, practice turning pens and joints.
Fourth, creative font practice.
5. Grid space allocation.
Sixth, font decoration.
Seven, reading.
Eight, first font → big poster → plane poster → three-dimensional poster → three-dimensional object
Seven, the use of computers and art.
In addition to hand-painted POP posters, computer-generated draft posters printed by color inkjet printers are also common recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many different computer words.
Marketing of hand-painted popular posters
Just because you wrote a POP poster doesn't mean the poster is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster, and the posting time is only one day, and the posting place is not where the target audience can see it, then the effect of the poster is wasted. Hand-painted POP posters should not only be beautifully written, but also be carefully shot, because it takes a lot of effort to make them.
I can only teach you, not give it to you. Will support you! Come on!