1. Extreme vocabulary propaganda
The most series: the best, the biggest, the most upscale, the latest, the most popular, the cheapest and the most suitable?
Absolutely: absolutely high-end, absolutely practical, absolutely close-fitting, absolutely suitable, absolutely trendy, absolutely affordable, absolutely recommended?
The whole network department: kill the whole network, the whole network bottom price, the whole network first, the whole network bottom price, the whole network popularity, the top of the whole network, the king of the whole network, and the champion of the whole network sales?
Extreme system: world-class, world-class, top-class, extreme experience, extreme technology, extreme pursuit, extremely strong performance, excellent performance, to achieve the ultimate XX?
Unique system: exclusive originality, exclusive design, exclusive material, exclusive workmanship, exclusive channel, exclusive choice, exclusive technology and exclusive authorization?
Part I: No.1 in China, No.1 in popularity, No.1 in industry, No.1 in word of mouth, No.1 in Taobao and No.1 in ranking?
Price system: the lowest in the whole network, the reserve price, the second kill in the whole network, the lowest in history, the lowest in the industry and the reserve price in the whole network?
Induction system: sale price, clearance price, fake 10 thousand, special price for only one day, last hour?
2. Efficacy publicity
Exaggerated description of the quality, use and effect of the goods, such as the goods have efficacy, but the content and scope of the efficacy of the goods are described too much when released;
Exaggerated weight loss effect: a weight loss health food exaggerated the publicity effect and promised to lose 30 pounds within 2 months, but in fact there was no relevant proof;
The drug exaggerates the false description: a cold medicine promotes the radical cure of cold or takes effect quickly;
Exaggerated description of special-purpose cosmetics: freckle cosmetics promote freckle effect or take effect in 3 days;
Exaggerated description of other health care effects: auxiliary hypoglycemic products can treat diabetes;
Make a false description of the quality, use and effect of the goods, such as the goods have no efficacy but describe the efficacy when they are released;
Efficacy without authoritative test report: in the absence of authoritative test report issued by testing department, antibacterial function appears in a clothing description;
Explicit and suggestive of disease prevention: The detailed description of a coarse grain food claims that it can control constipation, prevent chronic blood diseases, protect cardiovascular system, lower cholesterol, and also strengthen yang and tonify kidney?
Cosmetics have no national qualification certification: a sunscreen has not been registered as a "sunscreen" special cosmetic, claiming to have sunscreen and whitening effects;
Words of disease treatment efficacy are prohibited: (* non-drugs and medical devices are not available) anti-cancer, detumescence, treatment, delay, life extension, detoxification, blood circulation promotion, anti-inflammatory, anti-inflammatory and detoxification?
Health food efficacy words are prohibited: (* common foods are not available) lose weight, slim down, prolong life, tonify kidney, resist fatigue, anti-aging, promote brain hair, promote bone growth, relieve asthenopia, repair gastric mucosa, lower blood pressure, blood lipid and blood sugar?