Recently, many entrepreneurs asked me whether products with high unit price and low repurchase can be used for private domain marketing. How to do private domain marketing? Before answering this question, I must tell you that products with high unit price and low repurchase can be marketed privately! In the Internet era, the way of traffic source, the way of obtaining customers and the logic of service are all undergoing tremendous changes. It is inevitable to maintain the existing marketing model blindly, and users pay more and more attention to brand effect and word-of-mouth marketing. Therefore, in the private domain marketing of products with high unit price and low repurchase, we must first be familiar with users' consumption habits, gain insight into their needs, and carry out targeted marketing activities. However, these products naturally have the inherent problems of high customer unit price, long conversion cycle and low repurchase frequency. I suggest that when we do private domain marketing, we can start with three stages: drainage, cultivation and transformation to create private domain marketing strategies. Drainage stage: multi-channel covering powder suction and drainage to private pool. Our main purpose in the drainage stage is to publicize our products and attract more users who are interested in our products into our private domain pool. But in this series of operations, we must first determine what the final trading mode of our products is, and then formulate a series of drainage actions. I take the home improvement industry as an example to illustrate that due to the particularity of the industry, it is difficult for users in the home improvement industry to directly complete the transformation online, and they need to check and experience the products on the spot. Therefore, the ultimate goal of getting customers online in the home improvement industry is to attract consumers to complete the purchase action in offline stores. Therefore, in the drainage link, we can use the live broadcast to get customers, so that users can have a preliminary understanding of the design, color and function of the products in the live broadcast room, and then guide users to visit and buy online. Cultivation stage: insight into user needs, real-time continuous marketing drainage is only the first step for us to attract users. In order to turn users into trading users, enterprises need to have a cultivation stage. To put it simply, we need to borrow the breakthrough point of products, establish good communication with users, slowly lock in the precise needs of users, and then follow up marketing in a targeted manner. For example, in the process of obtaining customers, it is a waste of labor costs to let sales directly call all the table clues. We need to cultivate and warm these clues first, so that users can increase their cognition, goodwill and trust in the process of screening high-quality clues. Transformation stage: Full-dimensional data analysis helps efficient transformation. When all the clues are screened out, the most important transformation link is reached. At this time, it is necessary to analyze the data of users in various dimensions and follow up the transaction in a targeted manner. For example, with the help of the panoramic portrait of users and the analysis of all behavior data of Aifanfan system, I can understand the multi-dimensional data of users' source channels, access records, receiving discounts, purchasing needs and so on. , so that after the sales are sorted out, targeted words can be followed up to promote transformation. In the face of clues that have not been transformed after repeated follow-up, you can also use the silent clue function of Aifanfan Clue Pool to reach out in a targeted manner, which will repeatedly cultivate users, reduce marketing costs and improve conversion rate. Private domain marketing is a process of slowly and finely operating public domain traffic. Whether it is a product with high unit price and low repurchase, or a product with low unit price and high repurchase, private domain marketing can be used to complete user drainage, activation and transformation. However, not all enterprises can do private domain marketing well. Therefore, at 20:00 on September 16, Xiaojing invited famous teachers to analyze the growth path of enterprises to achieve low-cost customer acquisition and help enterprises improve the lead conversion rate. For more course details, please contact us for details!