At the same time, the current president of the automotive business, Joe Hinrichs (Joe? Hinrichs) officially retired after serving Ford Motor Company 19 years.
Ford Chief Operating Officer Jim Farley (Jim? Farley) and Joe Hinrich, former president of the automotive business (Joe? Hinrichs)
It is reported that 57-year-old Jim? Liu Fa joined Ford Motor Company in 2007 and initially served as the global marketing president, responsible for the Lincoln brand and Ford Motor Company's business in South America, Europe and Ford's global market. Since April 20 19, Jim? As the president of emerging business, technology and corporate strategy, Farley is responsible for reshaping the pioneering business forces of industry change, including software platforms, car networking, artificial intelligence, autonomous driving and new energy vehicles.
Ford said in a statement last Friday that the personnel changes were aimed at accelerating the company's transformation into a high-growth and high-profit business.
It is worth noting that three days ago, Ford just announced the "disappointing" 20 19 fourth quarter financial report. According to financial data, in the last quarter of last year, Ford's net loss reached $654.38+07 billion, with a loss of 42 cents per share, compared with $654.38+00 billion and a loss of 3 cents per share in the same period last year. Quarterly operating income decreased by 5% year-on-year to $39.7 billion, and adjusted free cash flow in the fourth quarter decreased by 67% to $500 million.
Earlier, Han and his management team had launched a global restructuring plan worth $25 billion. Ford needs to spend money on restructuring. The company also invests in autonomous driving, electrification and mobile travel, as well as a new generation of technology called Auto 2.0. But at present, this strategic plan called "Fitness" has not stopped the decline in performance.
In this regard, on February 7, Han stressed that the company must speed up the implementation of the "fitness" plan. His goal is that by 2020, Ford's global profit margin will reach 8% and North America's profit margin will reach 65,438+00%. To this end, Ford laid off employees and closed factories in Europe, South America and the United States to cut costs and reorganize its business.
Dan Levy, an analyst at Credit Suisse (Dan? Levy) said in a report to customers: "The reason for the change in the position of Ford's board members may be that the company encountered difficulties in implementing the restructuring plan. Jim Farley was promoted to chief operating officer, which means that he will probably take over the position of CEO of Ford. "
"Jim Farley is the right person for this important position (chief operating officer)," Hankate said in a statement. His passion for cars and his pursuit of planning goals are obvious to all. Farley has grown into a transformational leader with imagination and foresight, which will help Ford firmly move into the future. "
Han Kaite added: "Jim Farley and I have a cooperative relationship, and I think we are very complementary."
While being promoted to Chief Operating Officer of Ford, Farley is expected to continue to be the head of Ford's smart mobile division, which is Ford's self-driving car division and also Ford and Pittsburgh-based autonomous driving technology company Argo? Ai's partner.
In addition to appointing new ones, Ford said that Tang (Hao? Thai-Tang), while continuing to lead the product development and procurement business, will also be responsible for global product line management and car networking business, and report to Jim? Farley, report.
Ford veteran "retired"
Joe hinrichs, 53, has worked in Ford for 19 years. Since May last year, he has been in charge of Ford's automobile business and is widely respected among Ford's factory employees and dealers. Many people think that he may succeed Han.
During his tenure, he led almost all aspects of Ford's automobile business, from product development to a new four-year labor contract recently signed with UAW.
Han Kate said: "I am very grateful to Joe Hinrich for his great leadership role in the past twenty years. 10 years ago, joe hinrichs helped Ford through the Great Depression and successfully led Ford's business in Asia Pacific and North America. Recently, he is also responsible for supervising our global vehicle portfolio, helping to establish a long-term and mutually beneficial relationship with the United Auto Workers' Union (UAW), and is an authority and promoter of global smart trade. "
During joe hinrichs' tenure as the president of North American company, Ford created a "legend" of $38 billion profit in the North American market, accounting for 92% of the pre-tax profit in the same period. He also successfully redesigned Ford's best-selling and most profitable model, the F-series pickup truck.
Recently, however, due to the new Ford Explorer? With the poor release of SUV and the rising warranty cost, joe hinrichs also gained some doubts. However, Hankate said that Josinridge's decision to retire was "irrelevant".
Joe hinrichs is also a member of Rivian's Ford board of directors. A Ford spokesman said on Friday that it has not been decided whether to replace joe hinrichs with another executive.
In April last year, Ford invested $500 million in Rivian, an electric car company, to develop a brand-new electric car. According to the agreement, Ford Motor will use Rivian's electric vehicle platform to jointly develop the next generation of pure electric vehicles with Ford * * to fill Ford's electric vehicle product line.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.