First, if famous stars can't guarantee the authenticity of their endorsements, how can they ensure the authenticity of online celebrity endorsements? For example, here are some examples of celebrities endorsing fake products.

The first place will be the king:

In September 2009, Shijiazhuang Branch of Henan Luye Computer School, which was endorsed by Wang, was suspected of fraud. More than 200 students who have graduated or are about to graduate did not get their diplomas and the promised 1500 yuan employment subsidy.

The second star Ge You:

Ge You, the bald winner, subscribed for woodland advertisement for Yilin Group. Ge You's slogan of "planting trees and choosing art forests" is deeply rooted in people's hearts, attracting tens of thousands of people from all over the country to donate nearly1700 million yuan. However, after a long time, Yilin was suspected of illegal pyramid selling in the name of afforestation management, and was placed on file for investigation by the public security organs. The person involved was arrested and the case was listed as "the biggest pyramid scheme in Beijing so far". Ge You returned 500,000 endorsement fees through his agent.

It can be seen from the above two incidents that even a national public figure like a star cannot guarantee that the products endorsed by others are genuine. How can we ensure that the products endorsed by a certain circle are genuine?

The second point:

Online celebrities endorsement of false products is less subject to legal constraints and is not easy to be exposed.

After all, the influence is small. If the products endorsed are fakes, they can be drained. Buy a large number of water army support products. For example, the common saying is "I used it and thought it was good." They are real. " Then even if someone quits, there will still be new people entering the live broadcast room, and a steady stream of people will be cheated.

The third point:

Regarding the problem that business can't last long, if this fake really can't be washed away, you can throw the pot to the manufacturer, make a small white lotus, wait for a storm, and continue to cheat money.

The fourth point:

The products endorsed by online celebrities mostly belong to cosmetics, skin care products, weight loss products and clothes, among which the use effect of cosmetics and skin care products is even more unclear. Once the effect is not good or allergic, you can tell the fans that your physique and skin quality are poor, and then say that you are using this one to see how good your skin is now. What's even more frightening is that after the broadcast, I went to the hospital to have a variety of beauty needles and slimming needles, telling everyone that this is the result of using this product after playing.

Such products are easily thrown at consumers.