It is said that the best time for clothing stores to clear goods in different seasons is divided into two periods, one is the hottest time in summer and the other is the coldest time in winter, so stores that want to clear goods in late summer and early autumn should seize the hottest time in summer. Of course, this is not absolute, but also depends on the actual operation of your store. If the summer clothes business in your clothing store is particularly good this year, you don't have to clear the goods so early. After all, if you can't sell it, you still have to make enough money. If the summer clothes in your clothing store are not selling well and the business is not good, I suggest you clear the goods early. At the same time, you should also estimate how much you can sell on average every day, and calculate the approximate time required for inventory and clearance.
Not all products have been released. If there are some explosions, they will be sold at the original price. Some products that are not easy to sell can be sold through clearance. You can make a Yi Labao and put it in front of the store to publicize the price reduction of some goods in the store, which is also a good way to attract customers into the store.
If the unexpected clearance goes well, you can consider the new model for next season, but you should also consider your local climate factors, such as the south, where it will be cold around 1 1, so the shopkeeper can try to get some autumn clothes that sell better, so as to make profits from the clearance again, take the goods conservatively and prevent the goods from being pressed.
After the clearing time in summer, let's take a look at the clearing method of clothes.
1, set primary payment
Many stores don't have the main money, so the clerk will sell which one is the best. The problem is that explosive clothes are not in stock, and customers are anxious to get the goods. The failure to get the goods has caused a bad shopping experience.
Therefore, every store should set up the main payment, and it should be adjusted according to the business situation. The main payment can be the largest inventory, the highest profit, the longest unsalable time and the largest inventory value.
After setting the main payment, it can also increase the commission of the sales staff and improve their enthusiasm.
2. Price reduction promotion
Price reduction is the most common means, and almost all businesses will do it at the end of the season. But we should also pay attention to the teacher's name and find a suitable reason to reduce the price, so as to avoid customers thinking that the goods can't be sold or the quality is not good. In reality, seasonality, holidays, store celebrations or special reasons (such as the change of store management direction, the expiration of store lease, etc.) can be used to justify without damaging the image of merchants and commodities.
3. Special activities of members
One treasure, one east, special activities continue. This shows from the side that it is profitable to hold a special event. When offline stores hold special activities, it is generally necessary to make an activity plan one month in advance and determine the theme of the activity, such as "member feast, exclusive discount". Within the specified time, the store will do promotional activities for members, and members can enjoy unique discounts when they arrive at the store. Then inform members to participate by phone and information. Giving back to high-quality customers at a low price can not only clean up the inventory, but also make VIP customers feel the value-added service.
4. sell goods faster through platforms such as Tik Tok and Aauto.
Nowadays, Tik Tok, Aauto Quicker and other video software are popular, and many businesses have made live broadcasts on these platforms, which is also full of gains. Clothing merchants can also use these platforms for live promotion, so that goods can be cleared quickly.
When will the clothing store clear the goods in summer? What are the ways to clean clothes? The above is what Bian Xiao shared. Although it is still early autumn, the clothing store has already begun to prepare for clearing goods. In this difficult year, the business of many shops is not very good, so clearing the goods as soon as possible is the right choice.