For the selling points of new products, for example, there are some new functions. First, the demand for change can be caused by the pain points in the past use of the product. For example, not long ago, the hammer mobile phone product launch conference warmed up the copy, describing the high cost performance, good quality, domestic products and cheap mobile phones.
Second, users can pursue "better" through active description and a little suspense. This has to be said with a hammer. "After the iPhone, only Xiaomi has a sliding screen unlocking method of 565,438+08, but have you ever thought that if a smart phone is really smart, there should be no screen unlocking step at all?" This is the preheating copy of the new product release of hammer mobile phone 20 16. In fact, everyone is used to sliding the screen to unlock, but the hammer seems to tell you that you can be a little lazy and save this step, but you don't know how to use the hammer on the screen. This is a surprise for the press conference.
It gives users a reason to pay attention to the product and a reason to participate in the interaction of the conference. Someone here is looking forward to the speech at the press conference, so you should paste the speaker's photo with macro and brand value, that is, the words. More people who eat melons like to join in the fun. Just giving them a lottery or something is enough to make them watch. Even if there are fewer prizes, we should strive to improve the value, such as what limited edition, special edition for press conference and customized edition.
Finally, no matter how new the product is, copywriting and publicity must maintain the consistency of the brand itself. For example, apples have always been cold, millet has always been passionate, and hammers have always been proud. Change the tone later, the brand is like schizophrenia, not good.