When many friends talk about the marketing channels of food, they will be very optimistic about the model of community group buying. As a form of collective transaction within the community, it is welcomed by merchants. In addition to saving logistics costs, it also has many advantages, mainly in the following aspects:

Advantages: 1 Businesses operating this model all know that the cost of publicity and promotion of this marketing model itself is relatively low, and logistics can also reduce costs. We can regard other e-commerce as a generation mode, so that the delivery of a single commodity will take up a lot of costs.

Advantage 2. For this marketing model, it can quickly arouse the reaction of offline stores, and the place where merchants transfer goods is nearby, so it can avoid long-term transportation. Especially the food itself is not suitable for long-term preservation. Speeding up logistics and delivering goods to customers as soon as possible can reduce the risk of food expiration.

Advantage 3. Compared with other marketing models, this marketing strategy has low risk. Because this transaction mode adopts the prepayment mode, the buyer waits for delivery after prepayment, so the interests of the merchants can be guaranteed.

Advantage four. This model is a new retail form, which is at its peak in terms of audience. In other words, this marketing model is at the forefront, everyone is very concerned about it, and it has a good background, so the probability of customers choosing this model for trading is improved.

Advantage five. Because the consumption of food itself has the characteristics of rapid consumption, it belongs to fast-moving goods, and customers are more likely to buy it again. Therefore, this marketing model is very suitable for this scene and can quickly provide a large number of goods for consumption.