Why did Nokia lose? Not on the system, but on the touch screen! Due to Saipan system, Nokia has been producing push-button mobile phones and Nokia is still producing resistive screen mobile phones before the release of Apple 4 capacitive screen mobile phones. It was in these six months that Nokia gave people the impression that it could not keep up with the rhythm and thus lost people's hearts. It was not until half a year later that Nokia updated its Symbian 3 system to release the first N8, which was obviously "untimely", and it was not until one year later that the N9 was released.
Success is Saipan, failure is Saipan! Does Nokia not work hard? The answer is no?
First: At that time, Saipan was the system with the largest number of users in the world. If you give up just because Apple 4 is released, won't it be opposed by people all over the world? So Nokia will fall faster!
Second: Symbian system code is complex, close to winXP. Many developers would rather develop Android than Symbian, because Android is too simple and Symbian is too difficult!
Third: geographical location-Nokia comes from Finland in Europe! Europeans give people a pragmatic spirit, look at their hardware products, which one is not Excellence? For example: Mercedes-Benz, BMW, Audi, Lamborghini. Looking at Nokia's mobile phone, it fell and fell. However, Android is too open to meet their ideas, and Apple can't join, so we have to join Meego and WP, which are between open and closed, just right for them.
Fourth: Google disagrees! Although Google invited Nokia to join Android, Nokia also has conditions, that is, it must enjoy special treatment such as Nokia map navigation and music. And Google said: all mobile phone manufacturers are treated equally and will not only take care of you! So Nokia refused!
Hey! Time is also, life is also.
In fact, the human heart is the biggest problem!
If Nokia were a car, wouldn't it sell well?
Nokia's history of prosperity and decline
Nokia was founded in 1865. At that time, it was mainly papermaking, and then it gradually developed into rubber shoes, tires, cables and other fields, and finally gradually developed into a mobile phone manufacturer. Since 1996, Nokia has occupied the first market share for 14 years in a row. In the face of the rise of smart phones with new operating systems, Nokia's number one position in global mobile phone sales was surpassed by both Apple and Samsung in the second quarter of 201/kloc-0. On 20 1 1 February11day, Nokia and Microsoft reached a global strategic alliance to develop Windows Phone operating system in depth. 2065438+July 23:00 1 1, Nokia Lumia 1020 with 4 1 10000 pixels was officially released in new york. On September 3rd, 20 13, Microsoft announced that it had acquired Nokia's equipment and service department (Nokia's mobile phone business) for about 5.44 billion euros, and was authorized by relevant patents and brands. In the future, Nokia will strive to develop three pillar businesses: Here map service, Nokia Solutions and Networks (NSN) and leading technology. 20 14 On April 25th, Nokia announced the completion of the mobile phone business transaction with Microsoft and officially withdrew from the mobile phone market.
Why did Nokia decline? Why not use Android?
Nokia used to be brilliant. Besides its good hardware, it was proud of the brilliance of Symbian system without it. Symbian system used to be so beautiful. Now, with the emergence and maturity of open source Android and Apple systems, Nokia's Symbian system is gradually abandoned by mobile phone manufacturers and developers, and the new generation of mobile phone operating system is more fashionable, in line with reservations, and better meets the needs of users. More and more manufacturers and developers are crazy to join the system platform like Android. So Android beat Saipan. In order to compete with Android, we must innovate more advanced systems. Nokia has not declined, but its original mobile phone technology has been slowly abandoned by the times. Now Nokia's new mobile phone system, window phone, is slowly saving Nokia.
Why did Nokia decline?
Explain that as long as the company can't keep pace with the times, the speed of being replaced is beyond imagination.
There are many apples.
Nokia didn't.
Why did Nokia decline?
Like maura on a motorcycle.
In the early stage, the route developed well, but in the later stage, the opportunity was not grasped and lost, but the other side took the lead.
And you're still standing still.
So the laws of nature
Motorola was great.
Nokia developed the wisdom of mobile phones, so it basically replaced motorcycles for a while.
But it has not developed into a more awesome network.
Apple took the lead in entering the Internet era, so it replaced Nokia.
One day you can turn your mobile phone into a full-featured thing, and you can replace Apple.
Is the decline of Nokia a trend?
It's not that Nokia is just a little behind in innovation. Compared with the rapid development of Apple and HTC, Nokia's development is not so fast, so its relative market share is declining. I believe Nokia will catch up!
What caused the decline of Nokia?
There are many reasons for the decline of Nokia. First of all, with the development of the times, the design concept of Nokia mobile phones has gradually fallen behind the trend of the times. In our impression, Nokia mobile phones have long lacked flexibility, while consumers' needs are varied.
Nokia stubbornly adhered to its mobile phone system, and released the Android system as early as 2008, while Nokia still stubbornly adhered to its Saipan system before 20 1 1, with no sense of crisis; Third, the Nokia team's ability to transform scientific and technological achievements is not strong.
In today's mobile phone manufacturing industry, it can be said that Android phones dominate the world. In 2009, the market share of Android mobile phone was only 1.6%, and by the end of 20 13, the market share was about 80%, with an amazing growth rate. Compared with the iPhone, which is positioned in the high-end market, covering the high, medium and low markets in an all-round way is the killer for Android smartphones to seize the mobile phone market, and the decline of Nokia phones also shows the serious consequences of ignoring consumer demand.
Explain the reasons for Nokia's decline from the economic point of view.
Nokia refused for the following reasons:
1, Nokia used to be brilliant. In addition to its good hardware, it is also proud of the brilliance of Saipan system.
2. Saipan system used to be so beautiful. Now, with the emergence and maturity of open source Android and Apple systems, Nokia's Symbian system is gradually abandoned by mobile phone manufacturers and developers, and the new generation of mobile phone operating systems is more fashionable.
3, in line with the reservation, more meet the needs of users, more and more manufacturers and developers crazy to join the system platform such as Android.
4. So Android beat Saipan. In order to compete with Android, we must innovate more advanced systems.
Nokia did not decline, but the original mobile phone technology was slowly abandoned by the times. Now Nokia's new mobile phone system, window phone, is slowly saving Nokia.
What does the decline of Nokia mean for Finland? Not exactly a bad thing.
In 2000, Nokia's contribution to Finland's GDP reached 4%. In the most glorious period of Nokia, Nokia almost became a symbol of Finland. However, for a declining Nokia, Finns must be more entangled. According to the data of Finnish Economic Research Institute, by 20 12, Nokia's contribution to Finland's GDP has become negative. Nokia's mobile phone is no longer the favorite of Finns. Angry birds flying across the sky have become another Finnish symbol besides Nokia. Sadly, the angry birds are angry on the other two platforms. The Wall Street Journal website recently published an article entitled "Nokia's decline can help Finland". Emotionally speaking, it seems a bit harsh to say that the decline of Nokia is beneficial to Finland's entrepreneurial environment, but this is an objective reality. Miki Kuusi, managing director of Helsinki startup accelerator Startup Sauna and organizer of Slush Entrepreneurship Conference, holds this view. He said: "In the short term, it is a national pain for Nokia to come to this step. Nokia used to be the pride of the whole country, but most people in the entrepreneurial community think that this will drive outstanding talents to start businesses. " In the past few years, the number of employees in Nokia has been decreasing. 20 10 in March, Nokia still had nearly126,000 employees, while at the beginning of this year, the number of employees in Nokia was less than 93,000. After Microsoft acquired Nokia's equipment and services division, about 32,000 Nokia employees will be included in Microsoft's portfolio, including 4,700 Finnish employees. Miki Kuusi said that some employees who left Nokia are engaged in some very forward-looking research work. A former Nokia employee talked to him about the idea of using static electricity in the air to wirelessly charge mobile phones. Another example is Jolla, who is familiar to everyone. Antti Saarnio, chairman of Jolla, said that about 90% of the company's employees are from Nokia, and they have regained the MeeGo system abandoned by Nokia to make smart phones. Working experience in Nokia is very useful for new companies, such as developing products and conducting international management business. Nokia's export of talents is one thing, and the decline in talent attraction caused by Nokia's economic recession is another. Miki Kuusi believes that in the heyday of Nokia, almost all outstanding Finnish students wanted to work in Nokia, but this situation has changed dramatically in recent years. The data shows that Nokia has obtained a lot of engineers and technical graduates in Finland, or the data of the Finnish Economic Research Institute. In 20 10, 60% of Nokia employees are under 30 years old, 43% of them have taken professional technical courses, and about 37% of them have master's degree or above. This is enough to prove that Nokia is a young, highly skilled and highly educated company. Ericsson in Sweden has encountered this situation. For Swedes, Ericsson is their first choice for employment, but it's different now. Many successful technology start-ups have emerged in Stockholm, making the city a technology center. Obviously, it is said that Nokia is going to die. Although the equipment and service departments have been sold, Nokia can still make a difference after slimming down. Dmitri Sarle, CEO of Arctic Startup, a Nordic entrepreneurial community blog, said: "Nokia has money, research and development capabilities and equipment for sale. I don't think this is the end of Nokia. But Nokia's only chance at present is to focus on research and development. If they do this, we can foresee that a lot of money will be invested in the research and development system. " Staffan Helgesson, a partner of Swedish venture capital firm Creandum Advisor AB, believes that the new Nokia can't repeat the mistakes of the old Nokia, and the old one solved everything internally instead of creating an ecosystem composed of startups and entrepreneurs. If there is such an ecosystem around Nokia, Nokia will not be like this. Regarding the impact of Nokia on entrepreneurship, Nokia spokesman Doug Dawson has different views. He believes that Nokia itself is very supportive of entrepreneurship. Nokia's bridge project has created more than 1000 startups. Erhewei ......
On the reasons of Nokia's decline
I was cheated by an apple. . . Hehe, the iphone became a touch screen as soon as it came out, but it just means that Nokia's share in the domestic market is still very large, and the low-end market is very large. Nokia declined in China rather than being overwhelmed by population in China. Anyway, it's good for Apple and good for Android, but forget it. Can I buy an apple for one or two thousand? What good machine can Android buy without a 2000? Only Nokia has given you an intelligent system, and high-pixel cameras are so cheap.