Yang Mi's magic slogan "Are you okay? Are you okay? ..... eat plums when nothing happens "helps consumers firmly remember this brand. This year, Youyou chose to change its slogan, probably from the perspective of brand strategy. With the changes of the times, Mei Youyou should constantly innovate and find new breakthroughs.
Now this sentence is "a little sour, eat plums." Youmei contains a variety of natural organic acids, delicious and healthy, with an annual sales volume of 2 billion pieces. "More practically, it shows the characteristics of plum: sour, natural, healthy, with large sales volume and good reputation. It not only makes people feel intuitively in the taste, but also makes people feel trust in this healthy brand.
Around the category of plums, Youyoumei has successively developed original plums, Xue Mei, Mume, Huamei, Mei Qing, Green Tea Plum, pineberry, Coffee Plum, Honey Plum, Brown Sugar Plum, Jiuzhi Plum, Lover Plum, Yangmei, Messi and other 14 hot-selling flavors.
Since 2005, Youyoumei has been focusing on developing green plum food. In Youyoumei's products, the proportion of natural organic acids per 100g is about 1-2%, and the proportion of dietary fiber is about 16-30%, thus creating healthier and more natural plum snacks.