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How to do video advertising?
Legends of the same era

At 00: 58 yesterday, I met the floor manager of the catering company and the creator of the media field.

1. You need to download a video production software and open it to import the captured video and picture materials.

2. Add video material and picture material to the superimposed track, right-click the preview window and select Adjust to screen size to keep the aspect ratio.

3. Add an appropriate transition effect to the video at the junction of the material. The specific operation method is to click the AB button in the middle of the software, preview different effects, and select the appropriate one to add to the middle of the material.

4. Next, you can refer to the tutorial on how to add video effects to add filter effects to the material.

After the video is finished, the lack of text will make the video look a bit monotonous, so we need to add appropriate subtitles to the video, then adjust the font, size and style of the text, and add animation effect to the text if necessary.

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This paper introduces the standard production process of video commercials, hoping to help friends who like video production. First, the script description prepared in the early stage: When the idea is completely confirmed and allowed to enter the shooting stage, the advertising company will submit the creative copy, picture description and proposal to the appropriate production company (there may be more than one), and make necessary written explanations on the length, specifications, release date, purpose, task, plot, creative points, atmosphere and taboos of the advertising film to help the production company. Note: At the same time, the production company is required to submit the quotation and production schedule for selection within a limited time. Valuation: After receiving StoryboardBriefing, the production company will report the appropriate production plan and corresponding price to the advertising company for confirmation by the advertising company and advertisers. Generally speaking, a reasonable evaluation should include shooting preparation, shooting equipment, shooting venue, shooting scenery, shooting props, shooting clothes, film crew (director, producer, photographer, lighting engineer, art, makeup artist, actor, etc. ), electricity, magnetic rotation, music, editing, special effects, 2D and 3D production, dubbing and synthesis. It can even include specific options. Customer confirmation: the advertising company will give the evaluation report of the production company to the customer. After the customer confirms, the customer, the advertising company and the production company will sign a specific production contract. Then according to the contract and the final confirmed production schedule, the production company prepares the next first production preparation meeting within the specified time (PPM 1). Preparation before shooting: During this period, the production company will make comprehensive preparations for all the details related to the shooting of the advertising film, such as shooting board, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props, clothing, etc., in order to seek advertising creativity as the best way to present the advertising film. First production preparation meeting: PPM is the abbreviation of English Pre-ProductMeeting. On PPM, the production company will report all the details of advertising film shooting to customers and advertising companies, and explain the reasons. Usually, the production company will submit more than one set of shooting board, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props, clothing and other details about advertising film shooting for customers and advertising companies to choose, and finally confirm them one by one as the basis for later shooting. If some parts cannot be confirmed at this meeting, another production preparation meeting will be arranged (if time permits) until the final confirmation. Therefore, the number of production preparation meetings is usually uncertain. If you only hold it once, there is no difference between PPM 1 and PPM2 and FinalPPM. Second production preparation meeting: After the second preparation, the production company will submit a new preparation plan for the parts that could not be confirmed in the first production preparation meeting (PPM 1) for customers and advertising companies to confirm. If all are confirmed, the final production preparation meeting will not be held, otherwise (if time permits) another production preparation meeting will be arranged until the final confirmation. Final production preparation meeting: This is the final production preparation meeting. In order not to affect the whole shooting plan, customers, advertising companies and production companies must negotiate with each other and work out an executable plan as the basic basis for post-shooting. Final inspection before shooting: Before entering the formal shooting, the production staff of the production company make final confirmation and inspection on all the details determined at the final production preparation meeting, so as to prevent any details from happening at the shooting site and ensure that the shooting of the advertising film goes smoothly as planned. Special attention should be paid to the venue, scenery, actors and special shots. In addition, before the official shooting, the production company will inform all parties including customers, advertising companies and relevant personnel of the film crew in writing about the shooting location, time, film crew and contact information. 2. Shooting According to the resolution of the final production preparation meeting, the shooting work is carried out by the film crew at the arranged time and place according to the shooting script shooting board. In order to be responsible for customers and creativity, in addition to the film crew, usually the producers of production companies will contact customers and AE, the customer representative of advertising companies, and related creative personnel to participate in the filming. According to experience and work habits, in order to improve work efficiency and ensure performance quality, sometimes the shooting sequence of shots is not in accordance with the shooting script Shootingboard, but shots with the same position and similar depth of field are shot together. In addition, children, animals and other difficult shots are usually taken first, and still life, close-up and product shots are usually arranged at the end. In order to ensure that enough shots are shot for editing, each shot will be shot more than once, and the director may shoot more shots that are not in the script. Query 2010-05-1551adobe premiere 6.0 is the most popular video editing software at present, which is flexible and convenient to make and can make complex video effects. AdobePremiere6.0 software is a process of collecting, making, generating and playing videos, sounds, animations, photos, pictures and words through computers. It is a powerful tool for making Windows images, QuickTimeforWindows movies, RealPlayer video streaming files and CD-ROMs. Let's make a simple AdobePremiere movie (as shown in figure 1): a focal plane floats in from a distance, followed by subtitles, and the fade-in effect is transformed into another focal plane. Through this example, you can understand the whole process of Premiere application. When the video material 1 and Premiere6.0 are started, the LoadProject dialog box appears. Every new AdobePremiere scheme must be preset, and the time base, movie playback rate, compression type selection, preview and output of the scheme are all explained. 2. Select PALVideoforWindows from the preset table, and click "OK" to display the project window (input video), time scale window (clip making), information window (display clip details), transition window (select specific effects to realize the transition between videos) and preview window (assemble and preview in the making window). 3. Double-click the blank space of the project window to open the import window, select the video material, click OK and confirm. 4. Double-click the Cyclers.avi video pop-up monitor window in the project window, click the play sign until you think it is the beginning of the film, then click the stop sign, click the mark button below again, and click the mark button when you think it is the end of this video material. The editor can use the time ruler window to make the audio material of the video into a movie. The production window includes multiple channels for playing images and sounds. Image channels include main video 1A channel and video 1B channel, T channel is a transitional channel, video 2 channel and additional channel are image superposition channels, audio channel is a sound channel, and the left side of the channel is a control bar. Drag a clip of 1.avi to the Video 1A channel, drag another video to the Video 1B channel, set the length (the same as the setting method of 1.avi) and adjust their positions, and drag the video in the Video 1B channel to the video/. Add a transition In order to make the two video materials connect naturally, various transition modes can be used. AdobePremiere provides more than 70 transition modes, such as sliding in, gradient, diffusion, page turning, mosaic and so on. Select Window → Show Transition to pop up the transition setting window. Click cross dissolve to fade in and out the transition effect. Click the expansion symbol of the transition project class, and drag the selected transition mode to the overlapping part of two clips on the T channel. The program will automatically determine the transition length to adapt to the transition part. In most cases, when two clips are placed in different channels of the production window, AdobePremiere will automatically set the correct direction of the transition. It is one of the important ways to apply filters in the process of film production and use filters to process images specially to produce vivid and wonderful special effects. AdobePremiere6.0 provides more than 70 kinds of filters for movies and still images and 2/kloc-0 kinds of sound filters, such as those with paste, ripple, mirror, wind and phantom effects. You can customize the filter according to your needs. Select Window → Show Video Effect to pop up the effect setting window. In the effect setting window, click the Adjust Project Extended Logo Filter and select Brightness &; & filter the contrast of 1.avi video in the timeline window, and then select window →ShowEffectControls to pop up the EffectControls window to adjust the contrast and brightness. At the same time, an action display window will appear on the screen to watch the adjustment effect. And several filter effects can be applied to video material. The focal plane effect floating in the distance is produced by using filters. In the timeline window, click the blade cutting tool in the upper left corner, and click a position in the middle of the timeline of 1.avi in the Video 1A channel to cut 1.avi into two parts. Click the tool, select the previous paragraph in 1.avi, click and drag the filter that transforms the project extension logo in the effect setting window, and select the CameraView filter to the previous paragraph of 0 1.avi video in the timeline window. Click Setup on the right side of Motion in the pop-up EffectControls window, and the motion setting window will appear. Set the motion window as shown in Figure 3: Change the rotation to 360, the zoom to 20%, and the distortion to diamond. Drag the end point to the visible area to watch the adjustment effect at the same time. Press the OK button after confirmation. Add words and sounds Click File → New → Title to pop up a text editor. Select the T button, click in the blank and enter the text you want to enter. By default, the text background is transparent; But if it is NTSC, you should also right-click in the text editing area, select the subtitle window option, and put a check in front of NTSC safety color; If it's a PAL system, you don't need to tick it. Select File → Save, enter a file name, and click OK to save. Add this subtitle item in the project window, drag it to the Video2 track in the timeline window, place the mouse on the back edge of the subtitle, the mouse arrow will turn into an inverted E shape, and drag its length to the required length. Double-click an empty area in the project window, select a WAV music file, and drag it to the Audio 1 track. Making and playing movies. Select File → Export Timeline → Movie to generate your work. If you want to generate a movie in RealPlayer format suitable for playing on the Internet, select File → Export Timeline → Advanced Media Export, which is a new function of AdobePremiere6.0. After generating, the generated work will pop up. Click the play button to watch your work. The effect is good.