Now writing a copy is not only from the perspective of products, but also from the perspective of consumers to conceive ideas. For example, you don't have to write about how comfortable your high-heeled shoes are. You can write some stories about them and high-heeled shoes in combination with consumers of high-heeled shoes.

Netease koala, for example, chose high heels+working women to promote its autumn and winter global women's conference, and produced a series of poster copy. Share with you today, as follows:

Don't drink about women wearing high heels. They are usually your boss, or the boss's boss. If not now, then she must be "the future"

When a woman puts on high heels, she will conquer something.

It's not so much a suit as a business suit. Supporting this power suit is a pair of high heels.

In addition, Netease Koala also combined the theme of "The road to the workplace is not easy, you need a pair of good shoes" and produced a set of poster copy. The specific contents of the copy are as follows:

1, every step, landing.

2. Choose the hard road and wear good shoes.

Above 3 12cm, there is no opponent I am afraid of.

4, put on high heels, you can make a comeback at any time.

5. Stand at the height of 10cm. The world you see is different.

6. Go your own way at your own pace.

Netease koala, a copywriting series, combines high-heeled shoes with women in the workplace, and the products are integrated into the daily use scenes of consumers, making the written copywriting more emotional and making people feel better. what do you think?

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).