If everything is done in advance, it will be done. Let's talk about the risks faced by operating board games:

1. No license can be found in the current national economic industry classification. The investment scale of desktop game shops is not large, but because it is a new industry, it has not formed a scale, and the country has not issued new laws and regulations, so it is difficult to define its business scope and lack relevant management norms, because the business premises may involve industry and commerce, taxation, health, fire protection, culture and other related departments. . . . . . This makes many enterprises and individuals interested in entering this industry discouraged; But usually, act first. Teahouses and coffee shops also operate board games. Next, open a board game in the commercial and residential building; Moreover, it is more open in residential buildings, disturbing the people and even higher than "group rent". Due to the background of the Shanghai World Expo, the reshuffle of the board game market is inevitable, and it is very difficult to apply for the license of the chess room. Even if the registration of industrial and commercial culture can be solved, the business premises will be audited by the relevant departments such as public security and fire protection, and it is difficult for most board games bars to be "no problem" now.

2. Advertising fee advertising, for most board games, is an important link that was seriously ignored before opening. Because the entry threshold for board games is very low, even 30,000-50,000 board games can be opened (according to the data of previous reviews and discount websites, nearly 300 new board games have been opened in Shanghai in the past three months, with a total of about 570), the number of new players and new rigid consumption is far behind the number of newly opened board games. So, in order to compete for tourists. Advertising has become the most sensitive issue. On-site rent, labor cost, game purchase cost and other costs are clearly visible, and advertising has become the key to board game operation in a certain sense. Take Jiahui in Xuhui District as an example. Up to 14 board games. During the visit, one of them opened earlier and made a good profit. It rented a new venue next door to expand its scale, but later canceled the lease of the new venue, and the operation of the original store also encountered difficulties; The other one, which opened for a month, has a light business and even relies on texting. However, in contrast, this store is superior to Jiahui in decoration, hot drinks, service and other aspects, but the price is basically the same as that of its peers, but insufficient publicity in the early stage directly leads to operational difficulties. Because the promotion activities in the early days of opening were mainly in the form of "price war", the passenger flow and profit of the board game bar were affected in the process of transferring or closing some losses. * * Typical business districts include industrial apartments in Xuhui, Dongming Square in Pudong and Daxue Road in Yangpu. Many of them "solicit customers" near the gate of the * * store.

3. Low gross profit Compared with the mature market of Internet cafes, board games are relatively light from Monday to Thursday, resulting in very low gross profit; Compared with commercial and residential buildings, the same beauty, slimming and gross profit. In the process of low threshold and fierce competition, upgrading services and specialties and increasing hidden consumption have become the key to profitability.

4. Low threshold

The most common vicious competition is that all newly opened stores are "low prices"; The phenomenon of "poaching" is serious. Sometimes it is pulled at the gate of the community. In the worst case, it is almost pulling people at someone else's door. Impersonating residents or consumers as "false complaints" behind the property or related management departments.

6. The board game market will definitely be standardized, and the management of cultural departments will be close to chess and cards. At present, this kind of license, as a special employment method, is no longer handled in some districts; If drinks are provided, it involves the health department; No matter what the final way is, public security and fire control should be taken care of, and the requirements for the venue will be more demanding. This point must be carefully considered before opening a store.

7. There are two extremes with unclear characteristics. One is a few tables and games, which is a board game. On the other hand, it is said that there is a "bunny" waiter's board game bar, which can be seen in the fight. Not only in board games, but also in the most common catering industry, especially in Shanghai, it has no characteristics and popularity.

8. Follow the trend seriously and blindly

9. Unprofessional "Three Kingdoms Kill = Board Game", which will seriously harm the development of the board game industry, and this situation cannot last long. More strategies, puzzles and other games that have been verified in foreign markets will be more valuable for maintaining a stable consumer group of board games. In this way, there is a higher requirement for the professional quality of board game operators. It is not enough to rely solely on "hobbies", and it is not enough to rely on "stealing art" for board games.

10. The market is in the incubation period and the passenger flow is unstable.

1 1. The potential impact of online desktop games An industry veteran revealed that some platforms providing online desktop games were not updated in time and "played badly". The reason is that I hope board game operators and players will continue to buy upgraded versions or packages they provide. It can be seen that the online version of board games is actually waiting for an opportunity.

12. It is obvious that the pirated game Three Kingdoms Kill has promoted the board game market. I believe that a new "Kill of the Three Kingdoms" will be released in the future, and there will be a new "tour card" in the board game industry. However, imitation and piracy will devour the profits of board game developers. Without the promotion of domestic excellent game developers, the board game industry in China is out of the question.

13. The potential threat of joining a brand Nike is a brand that everyone is familiar with. It has no factory itself, but only provides brands to processing factories and collects brand fees. At present, in baidu promotion, you can see that such a board game brand is trying. For the board game industry, it is definitely a good thing to have funds to enter the market, but it is obviously a threat to the current "board game shop". In addition, according to an industry friend, the top management of a large teahouse in Shanghai has been discussing the stationing of board games in the teahouse. Because it was not conducive to "overturning Taiwan", it was banned (here is a ready-made example, there is a notice on the wall of Saizeriya prohibiting board games). However, I believe that we can use various methods such as time limit to guide the passenger flow. Because the teahouse does not need to increase the cost in appearance, venue and other aspects, the impact on the current "board game shop" can be imagined.

The above are personal opinions, and friends who like board games are welcome to give some criticism and guidance.