Evisu is a popular street cowboy brand named "Osaka, Tokyo", which was founded by designer Hidehiko Yamagen. Founded on 9 1, it is marked by the "m" pattern in the back pocket of trousers. It turns out that this "M" pattern was transformed from Levi's back pocket car flower. Mr. Hidehiko Yamagen, the founder of the brand, always adheres to a serious and self-centered attitude and strives to pursue what he likes.

Symbolic element

1, "Quality Assurance" label

The front Buddha scalp label/cloth label is made of poplin and cotton/leather with EVISU's signature details printed on it. The smiling face in the center of the logo is the Japanese god of wealth EVISU, which symbolizes the image and tradition of the brand. Chinese characters in the four corners represent the quality and origin of the brand. Jeans marked "Ebisu Buddha's Head" 1 are highly respected for their exquisite craftsmanship, extraordinary design and top-grade fabrics, and made in Japan.

2. Denim

EVISU's denim is made of old woven fabrics. EVISU's iconic indigo is made by machine dyeing with ring dyes, and cotton yarn will be dipped into a vat filled with indigo dyes through a rope for up to 30 times. Each selvage denim will fade in different degrees with the years of wearing and the process of cleaning, which is the unique mark of each wearer.

Step 3 stitch

EVISU will use different kinds of stitches according to different parts of jeans. EVISU will use as many as 9 stitches on the same pair of jeans, with colors ranging from yellow to black.

Reference to the above content: Baidu Encyclopedia -Evisu