1, user-centered, and accurately grasp the needs of users.
No matter which promotion method, it is always the most important to find out the needs of users. So when writing an article, you should know who this is for and what characteristics this group of people has.
Only by grasping the user's needs, talking with the user's heart and meeting the user's needs can this soft article be called a successful soft article.
2. Guide consumers through the content that users care about.
After determining the needs of users, it is necessary to start writing content around users. We only need to remember one method, and users care about what we want to write.
In the process of writing, always focus on the things that users care about, not only to write but also to write thoroughly, so that readers can really understand and feel the same. This is a valuable transition soft article.
3. Learn more and write more to improve the level of copywriting.
Most soft articles advertise at the end of the article, which is easy to arouse customers' disgust. So the turnover is often unsatisfactory. But with a superb level of copywriting, readers will even expect daily advertisements. For example, a comment similar to "There are no advertisements today" appeared on WeChat large.
Of course, not everyone has a good level of copywriting, which proves that this road is not feasible.
4. Track the article data and make adjustments.
After the publication of the article, the amount of recommendation, reading, comments, forwarding and conversion consultation are all data that need to be observed or even recorded, and then adjusted according to the customer's understanding.
Precautions:
1. If you want to write high-quality soft articles, you need to find a unique perspective. It is best to have different themes that are attractive enough to greatly improve the success rate. I believe that when looking for soft material, we will first determine a theme, collect information according to the theme and write it out.
2. It is best to have your own unique style when writing soft articles, and you need to let others know that this article is written by yourself, and you need to persist for a long time before you can gradually establish your own brand.