Pepper Live, a mobile social live broadcast platform with strong domestic attributes, has been removed, and hundreds of self-made live programs have been launched. The vr live broadcast portal has been removed. Zanthoxylum bungeanum has launched hundreds of self-made live programs, covering culture, entertainment, sports, tourism, music, fitness, variety shows, sitcoms and other fields. Zanthoxylum bungeanum has also formed the user ecological structure of four major groups: stars, network celebrities, ordinary UGC and ordinary users. Through the "star-making plan", the "incubation" and identity conversion channels from ordinary users to stars have been opened step by step, from anchor to "