1. color psychology:
According to the principle of color psychology, different colors will cause different emotions and associations. For example, blue is usually associated with calmness and trust, while red is usually associated with passion and energy. When choosing colors, we should consider the emotional reaction of the target audience.
2. Background and text comparison:
Make sure that there is enough contrast between the text and the background color to ensure that the text is clear and easy to read. Avoid using too similar colors, especially dark text on a dark background or light text on a light background.
3. Three-color rule:
Use a combination of three colors, usually including main color, auxiliary color and accent color. The main color is used for background, the auxiliary color is used for text and graphics, and the emphasis color is used to highlight important information. This collocation helps to maintain visual balance.
4. monotonous:
Monotone design can convey a simple and unified feeling. By using the same color with different chroma and saturation, you can create a sense of layering in a single tone.
5. Color wheel matching:
Use adjacent colors (similar colors) or contrasting colors (complementary colors) on the color wheel to match. This collocation method can create vivid effects while maintaining overall harmony.
6. Color block segmentation:
Divide the poster into color blocks, and each color block uses a different color. This method can make the design look hierarchical and make the information easier to organize and understand.
7. Pictures and colors:
If the poster contains photos, make sure the colors of the photos match the overall design. You can adjust the hue, saturation and brightness of a photo to keep it consistent with the overall hue.
Generally speaking, the selection of poster color scheme needs to be comprehensively considered according to the design purpose, audience and information conveyed, in order to create an eye-catching design that effectively conveys information.
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