How to design vitamin e POP poster about pop
It is the abbreviation of English, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and enliven the atmosphere of shops. Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used. Production forms of>& gt& gtPOP: The production forms of POP include color printing, printing and hand painting. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. Application of>& gt& gtPOP: POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements to meet the different use needs of boutique counters, which is very flexible and timely. Therefore, the general simple hand-painted POP is not competent and must be mass-produced in a modular way. At present, there is a trend of brand chain operation in product stores, and many of them operate synchronously with brand operators and manufacturers in product organization structure, promotion scheme and store style. However, in the use of POP, many still advocate different copywriting and different discount information, and some stores even use yellow paper to write posters such as "good news" ... This obviously does not adapt to the trend of brand operation, and perhaps brand suppliers should consider more at this point.
POP hand-painted posters commonly used tools
To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. These are the basic tools for completing POP hand-painted posters, which can be bought in art stores or bookstores:
1. colored pen: there are two kinds of pens, namely, open-angle pen and round-headed pen.
2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil.
Third, powder and crayons.
Fourth, pastel pen.
5. Colored pencils and sketch pencils.
Six, watercolor, poster color, round or flat marker.
Seven, brush, ink, color Dan.
Eight, pen knife, art knife, round knife, styling scissors, scissors.
Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue.
Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler.
Xi。 Compass.
Twelve, needle pen.
Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen.
14. Handbags and paper reels.
Combination factors of hand-painted POP posters
The combination factors of hand-painted POP posters can be roughly divided into the following categories:
I. Illustrations
(1) Theme Style
(2) Decorative style
(3) the overall question type
Second, the copy
(1) title
(2) Key tips
(3) content
How to write hand-drawn POP characters well
First, practice spelling and "draw bones".
Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen.
Third, from top to bottom, from left to right, practice turning pens and joints.
Fourth, creative font practice.
5. Grid space allocation.
Sixth, font decoration.
Seven, reading.
Eight, first font → big poster → plane poster → three-dimensional poster → three-dimensional object
Seven, the use of computers and art.
In addition to hand-painted POP posters, computer-generated draft posters printed by color inkjet printers are also common recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many different computer words.
Marketing of hand-painted popular posters
Just because you wrote a POP poster doesn't mean the poster is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effect of the poster will be wasted. Hand-painted POP posters should not only be beautifully written, but also be carefully shot, because it takes a lot of effort to make them.
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Pop advertisement Pop advertisement case 1, what does pop advertisement mean? What is pop Advertisement 2? What is a POP advertisement? 3. What is a popular advertisement?
What does pop advertising mean? What is a popular advertisement?
1, POP advertising (PointofPurchaseAdvertising), also known as store advertising, is the floorboard of on-site advertisements made inside and outside all shopping places (department stores, shopping centers, shopping malls, supermarkets and convenience stores). Effective POP advertising can not only stimulate customers' random purchase (or impulse purchase), but also effectively urge planned customers to make decisive decisions and realize instant and spot purchase.
2.POP advertising plays an important role in promoting the sales of consumers, retailers and manufacturers. Pop design mainly includes product label pop design (product packaging box promotion pop design, indicative product pop design, etc.). ), promotional pop design (such as flag-hanging pop design, brand-name pop design, brand-name pop design, etc.). ) and store pop design (promotion discount brand POP design, X-stand design, etc. ).
What is a POP advertisement?
POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese. All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to make customers buy goods, which is the end of advertising activities and the starting point of promotion.
Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to paste, but also can be displayed for a long time, and can be repeatedly appealed to collect repeated effects. POP must be exposed where it is sold, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.
This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book shopping centers, restaurants, fast food restaurants, fashion shops and other places, and we can often see hand-painted POP posters. These do not require exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement written casually is far more effective than the decorative POP deliberately made by the manufacturer.
The task of hand-painted Popper:
1, to promote the attention and understanding of commodities and increase consumers' desire to buy, such as using illustrations, copywriting and colors.
2. Communicate brand, value, features, content and materials, such as features and materials.
3. Explain the use of goods, so that consumers can understand and develop their needs, such as using graphic descriptions.
4, with excellent copywriting and text design, reminiscent of the excellent quality of goods.
5. Description and signs of commodities and sales places.
6. Show the image of the store and create a shopping atmosphere.
7. Create an in-store atmosphere and show a sense of season.
8. Cooperate with SP (store promotion) activities, and use it in commodity display or performance to increase the performance effect.
And atmosphere.
9. The demand for good quality and low price has promoted mobile purchase, such as exaggerating price performance during sales.
Valid label location for POP:
1, around the eye height, you can clearly distinguish the reading position.
2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods.
3, the location of the label and commodity promotion, should be configured in a position that is easy to identify.
4. Effective use of ceiling space and the position of beam-column surface.
5. Show the dead angle with hand-painted POP resurrection.
What is a popular advertisement?
Category: Business/Financial Management
Analysis:
Popular advertising is one of many forms of advertising. It is the abbreviation of British pointofpurchaseadvertising, which means "point-of-purchase advertising", or pop advertising for short. There are two concepts of pop advertising: generalized pop advertising refers to all advertisements placed around and inside commercial spaces, shopping places, retail stores and commodity display places, and belongs to pop advertising. Such as: store plaques, store fillings and windows, inflatable advertisements and banners hanging outside the store, store decoration, furnishings, poster advertisements and service descriptions, advertising publications distributed in the store, advertising performances, advertisements for radio and video electronic billboards, etc. In a narrow sense, the concept of pop advertising only refers to exhibition counters set up in shopping places and retail stores, as well as advertising media that can promote commodity sales by hanging, placing and displaying around commodities.
Pop advertising originated from advertisements in American supermarkets and self-service stores. From 65438 to 0939, the American pop Advertising Association was formally established, and since then, pop advertising has gained a formal status.
Since 1930s, pop advertisements have frequently appeared in supermarkets, chain stores and other self-service stores, so they have gradually attracted the attention of business circles. After the 1960s, the supermarket, a self-service sales method, gradually expanded from the United States to all parts of the world, so pop advertisements also went to all parts of the world.
Pop advertisement is just a title, but as far as its form is concerned, in ancient China, the wine gourd and wine flag hanging outside the hotel, the banner hanging outside the inn, the medicine gourd, plaster or painted Ren Dan hanging outside the pharmacy, and the decorations on holidays and festive events can be described as the originator of pop advertisement.
The function of pop advertisement
1. new product notification function
Almost all popular advertisements belong to advertisements for new products. When a new product is sold, cooperating with other mass media and using pop advertisements in the sales place can attract consumers' attention and desire to buy.
2. The function of arousing consumers' potential purchasing consciousness.
Although manufacturers have widely publicized their own enterprises or products by various mass media, sometimes when consumers step into stores, they forget the advertising contents of other mass media. At this moment, the use of pop advertising for on-site display can arouse consumers' potential awareness, recall the goods again and promote the purchase action.
3. Replace the functions of shop assistants
Pop advertising has the reputation of "silent salesman" and "most loyal salesman". The environment where pop advertisements are often used is a supermarket, which is an optional way to buy. In the supermarket, when consumers are at a loss to start with many commodities, an excellent pop advertisement placed around the commodities can faithfully and continuously provide consumers with commodity information, and can play a role in attracting consumers and urging them to purchase.
4. The function of creating sales atmosphere
Using the strong colors, beautiful patterns, outstanding shapes, humorous actions and accurate and vivid advertising language of pop advertisements can create a strong sales atmosphere, attract consumers' attention and promote their impulse to buy.
5. The function of enhancing corporate image
At present, some domestic enterprises not only pay attention to improving the popularity of products, but also pay great attention to the publicity of corporate image. Pop advertising, like other advertisements, can establish and enhance the corporate image in the sales environment, and then maintain a good relationship with consumers.
Classification of popular advertisements
There are many kinds of pop advertisements, and their classification methods are different. If classified by using functions, pop advertisements can be divided into the following four categories:
1. Hang pop advertisements;
2. The price card and display card pop advertisement of commodities;
3. pop advertisements combined with commodities;
4. Large standing pop advertisements.
Development trend of pop advertising
In recent years, pop advertising has shown the following development trends:
1. series of popular advertisements
In order to effectively cooperate with promotional activities and form a strong sales atmosphere in a short time, a single pop advertisement is no longer competent. Therefore, the simultaneous use of various types of series pop advertising media can rapidly increase the turnover, so now pop advertising has developed from single to series. Although China's pop advertising is still in its infancy, we should pay attention to this feature.
2 absorption and synthesis of new technologies
With the development of science and technology, new technologies, new processes and new materials are constantly emerging. Combining sound, light, electricity, laser, computer, automatic control and other technologies with pop advertising, a number of brand-new pop advertising forms have emerged. Using high-tech technology to make pop advertisements, although the cost is high, its effect is incomparable with ordinary pop advertisements.
3. Hand-painted popular advertisements
Hand-painted pop advertisements, as the name implies, are made by hand-painting. There are many ways to make pop advertisements, which can be roughly divided into hand-drawn and mechanical processing. After 1960s, Japan began to sample the names and prices of commodities with hand-drawn pop advertisements centering on supermarkets. The appearance and application of Mike pen promoted the development of hand-painted pop advertisements and spread to other countries.
Hand-painted pop advertisement is a kind of pop advertisement in shopping malls. You don't need too much production cost, exquisite printing processing, just a little creativity and some simple tools, you can write beautiful pop advertisements by hand. Its characteristic is that it can provide commodity information quickly and communicate with customers, and its effect sometimes exceeds that of mechanically produced pop advertisements.