Changsha live broadcast with goods MCN has galaxy stars. ? Li Yan, co-founder and vice president of Galaxy ZTE, head of MCN business unit and senior e-commerce person. After 9 years of entrepreneurship, I have been deeply involved in e-commerce. In 20 16, I was specially invited by Ali to become the first batch of Taobao live broadcast agencies. As the person in charge of the operation of Galaxy ZTE, I created the star account of Galaxy ZTE and became the highest institution of star MCN.

According to Tianyan survey, this is an MCN organization founded in 2020. We noticed that Galaxy Star ranked quite high in the MCN institutional index of Taobao Live. As a new MCN organization established in May 2020 12, Galaxy Zhongxing relies on a production team with rich content genes in the industry.

As early as 20 17, Galaxy Star team has been involved in the field of video e-commerce and successfully participated in the production of "Mars Creation Festival". Fan cards and other multi-file e-commerce live variety shows.

Since 20 19, the Galaxy ZTE team has hatched and cooperated with a number of head anchors in the fields of food and beauty, and gradually became the top organization of Taobao live broadcast platform.

In 2020, Galaxy ZTE, which focuses on the live broadcast of e-commerce variety shows, was formally established. On the basis of star live broadcast, content e-commerce, supply chain and platform, Galaxy ZTE quickly produced live variety shows such as "Starting for a Better Life" and "Thank you".

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The goal of Galaxy ZTE is to deepen the field of e-commerce, build a supply chain system of "people, goods and fields" and build a cultural and entertainment ecological chain of "stars+e-commerce, entertainment+consumption" in the era of mobile Internet.

E-commerce+live broadcast+variety show will drive the future commercial troika. Throughout the Internet market in China, live broadcast is nothing new, let alone e-commerce and variety shows.

However, no one expected that Li Jiaqi would quickly burst into the status of "lipstick brother" through a live broadcast war with Ma Yun, and then the cross-border business form of "e-commerce+live broadcast" was driven out of the circle.

In the first half of this year, affected by the epidemic, the field of "e-commerce+live broadcast" went crazy, and the whole industry was covered with mud and sand. In the second half of the year, the relevant data bubble was punctured by the media, and "e-commerce+live broadcast" quickly advanced to the second half of the year.

Refer to the above content: Milky Way Stars-Eye Examination