Kimchi copywriting should first emphasize the unique taste of kimchi, such as sour and refreshing, salty and fragrant, so as to attract readers' taste buds. At the same time, we can mention the diversity of kimchi, such as pepper kimchi and cabbage kimchi, so that readers can feel rich choices. Secondly, it is necessary to highlight the health benefits of kimchi, such as being rich in probiotics and helping digestion, so that readers can understand that kimchi is not only delicious, but also helpful to health. In addition, you can add some interesting descriptions, such as "every bite is a challenge to taste buds" or "make your table full of Korean flavor" to increase the appeal.