The feeling of this bubble entrance may be too charming. Coca-Cola Company was founded 100 years ago, people's obsession with it has never stopped.
No wonder companies in the coke business are trying to come up with new flavors, such as plum flavor, cherry flavor and coke that is said to be able to lose weight this year.
Some organizations have tried all kinds of cokes just to find the one that suits everyone best. The final unanimous answer is that it does have a unique taste that is generally unacceptable to everyone. For example, it tastes like cherry-flavored Coca-Cola with syrup.
However, the promotion of new flavors will not end yet. Recently, a kind of "Coca-Cola Coffee" appeared. This cola will be coffee-flavored, will be listed in Japan, and will be sold in parts of the Northeast East China Sea. Vending machines are limited, each bottle is 42kcal, and the price is 130 yen (equivalent to RMB 7.7 yuan, which is not cheap in Japan).
In fact, the sales of Coca-Cola in Japan are not as good as those in other countries, but Japanese people like to drink coffee. For those Japanese who want to drink coffee and have carbonated taste, coffee-flavored cola is a two-way choice, which can not only solve the taste of coffee today, but also enjoy the pleasure of carbonation.
As the name implies, the caffeine content of coffee-flavored cola is much higher than that of ordinary cola, and the bottle is also marked with the words "COFFEE PLUS" to remind people that "this is a cola containing a lot of caffeine, so choose carefully".
In fact, the story of Coca-Cola putting a plus sign on the bottle has been going on for some time. Coca-Cola has introduced a vitamin cola before, and the bottle is marked Coca Cola Light Plus, which looks a bit like Apple's handwriting.
Also listed in Japan this year is the bottled Coca-Cola Plus (コカコーラプラス), which is the kind that everyone said can lose weight. Theoretically, this cola contains 5g of water-soluble maltodextrin. The addition of dietary fiber can reduce people's fat intake after drinking cola, and even inhibit the rise of neutral fat in blood after meals. It is for this reason that it has also passed the certification of specific health food in Japan. However, the specific weight loss effect needs to be another matter.
From these phenomena and data, we can see Japanese people's love for coffee, and cola coffee comes into being in line with the market. However, will the Japanese pay for it?