Jeans can be described as an evergreen tree in today's fashion circle. Since its birth, it has conquered the eyes of the whole world with its unique style. Nowadays jeans have become popular all over the world. However, in retrospect, jeans only appeared in19th century. Moreover, the cowboy was not invented at first, but was invented by the gold digger first and carried forward.

Jeans, a global fashion, originated in America. Cowboys in American history can be called "heroes on horseback". They are pioneers with adventurous spirit and fighting spirit in the process of American opening to the west. At that time, the cowboy's clothing was not the so-called "jeans" today, but their hats-Mexican wide-brimmed hats as the most prominent symbol. This kind of hat can not only keep out the hot sun and rain, but also be folded as a pillow when resting, and can also be used to scoop water for drinking. Their boots are especially suitable for riding. So there are Cowboyhat and Cowboyboot in English, but there is no word jeans. Our current popular term for "jeans" is jeans. The famous name "Jeans" was officially adopted by Levi's Company from 65438+1960s. Before that, people called it "overall high waist" and "Pantaloons".

When it comes to jeans, one person is bound to be mentioned, and he is Levi Strauss. Born in a Jewish family in Germany, Levi Strauss was tired of hereditary clerical work and followed his two brothers across the ocean to seek gold in the United States. In San Francisco, Levi Strauss found that hearsay is hearsay, reality is reality, and San Francisco is not arachis duranensis, so he opened a grocery store. He used to be a cloth dealer, and he took with him several canvases that could be used as tents and carports. Once a miner came to the shop to chat, Levi laughed that his pants were so torn that he couldn't even wrap his ass. The miner sighed: "It's not that I can't bear to spend money, it's really that my pants don't last." The work clothes worn by miners are all cotton, which is easy to wear out. Look at us. 10 There are 9 people like me. If only work clothes could be as strong as your canvas tent! "As strong as a canvas tent," Levi murmured thoughtfully. He suddenly ran into the shop, grabbed a piece of canvas, dragged the miner to a tailor's shop, and asked the tailor to make canvas shorts for the miner. In this way, the world's first canvas overalls were born. Later, a bold idea matured in Li Wei's mind. He decided to give up his small department store and immediately make work clothes. Sure enough, canvas shorts were very popular as soon as they came out. It is durable and comfortable to wear, and is deeply loved by gold miners and cowboys in the west. Orders rained down on Levi. 1853, Levi's canvas overalls company was formally established. Levi began mass production of canvas overalls, targeting gold diggers and cowboys. In order to greatly satisfy consumers' tastes, Levy personally went down to the mining area to experience and observe the miners' work. In order to protect miners from mosquito bites, Li Wei replaced shorts with trousers; In order to make the trouser pocket durable, Li Wei changed the original seam into metal nails ... These new improvements were welcomed by the miners. After years of improvement and renewal, "Levi's Pants" has formed a unique style and has been gradually replaced by the name "Jeans".

During World War II, the American authorities designated jeans as uniforms of the American army, and a large number of jeans went deep into the hinterland of Europe with the allied forces. After the war, soldiers returned to the United States, and a large number of accumulated jeans were sold locally in limited quantities. These trousers are very popular in the local area because they are beautiful, practical, durable and cheap. As a result, local European overalls manufacturers are scrambling to imitate the original products of the United States, thus making jeans popular and popular throughout Europe. The film and television entertainment industry in Hollywood has played an important role in promoting the international fashion trend of jeans. During the 1950s, famous movies such as Rebellion for no reason and Family Dream all featured comfortable and generous jeans, which became the fashion symbol at that time and quickly became popular all over the world under the influence of big-name stars who guided the trend.

Jeans have been popular today 100 years. They have not been eliminated by time, but have become the darling of the times. Now they are all over the world, and no pair of pants has so many die-hard fans like it.