Tik Tok, a short video social software with musical creativity, was hatched by ByteDance. The software was launched on September 20, 20 16, and it is a short video community platform suitable for all ages.
On the afternoon of 20 19, 1, 18, CCTV held a press conference with a short video of vibrato, officially announcing that Tik Tok would become the exclusive social media communication platform of CCTV Spring Festival Evening on 20 19. At the meeting, the new media action of "Happy Another Year" in CCTV Spring Festival Evening on 20 19 was announced. Tik Tok will cooperate with CCTV in short video announcement, social communication and other fields in an all-round way, mobilize the vast number of young people, face Chinese people all over the world, take part in replacing comments, participate in guiding attention, and help spread the Spring Festival Evening.
In September, 20 16, Tik Tok went online and kept sharpening its knife until after the Spring Festival of 20 17, and it felt like it had run through and invested a lot of resources. The excellent data performance of the product made headlines quickly decide to fully guide the promotion resources of all traffic stars BD to this new project that can improve the company's appearance. Tik Tok quickly became a headline strategic product. Of course, the core algorithm advantages of headlines also apply to Tik Tok. From the beginning, an algorithm recommendation model was added at the product level to ensure the efficiency of content distribution.
Tik Tok's name has also changed in time. If it's also called A.me, maybe everyone doesn't know what it is, so it's much clearer to directly position itself as a music short video community for young people.
In addition to focusing on tool attributes, what Tik Tok did best was to contact the family guild of the live broadcast platform (when Aauto Quicker sprang up in 20 14, it also harvested a large number of YY head anchors), and imported KOL and star resources from the United States in batches to undertake headlines, and spread them by fans with KOL as the core. The combination of entertainment attributes and entertainment IP, although not yet done, is relatively easy to follow up.