In recent years, in addition to the game business, Netease is also gradually promoting the diversification strategy, from a single company that relies solely on the game business to a company with diversified e-commerce, media and game business. However, because it is difficult to translate into financial reports, it is not optimistic about the capital market.
According to the report of Electric Business Daily, the third quarter financial report of 20 1 15 released by Netease 10/8 showed that Netease's net income was168.55 million yuan, up 3.5 1% year-on-year, and its net profit was/ In fact, from the third quarter of 20 17, Netease's net profit began to decline year-on-year. Q4 of 20 17, Q 1 of 20 18 and Q2 of 20 18, the net income of Netease's e-commerce business increased by 175.2% and 65438 respectively. In addition, in e-commerce business, the net income was 4.459 billion yuan, an increase of 67.2% over the same period last year. However, this growth rate has obviously slowed down from 75.2% in the previous quarter.
Some insiders believe that Netease's continued decline in net profit may be related to its e-commerce business. At present, Netease has two e-commerce platforms, namely Netease koala with imported goods and Netease YEATION with free brand. The gross profit margin of this business in the third quarter was 10%, which was lower than 10. 1% and1.5% in the previous quarter and the same period last year. Moreover, due to the drag of e-commerce business, Netease's comprehensive gross profit margin basically showed a downward trend. According to the data, before e-commerce, Netease's comprehensive gross profit margin was 72. 15%, and then it fell to 47.9% in 20 17, and the gross profit margin fell to 43.26% in the first half of 20 18. But compared with the profiteering game industry, e-commerce is originally a low-profit industry.