The costume show supported by Gaia legend thought there would be a national costume show in China, but after the broadcast, netizens didn't buy it, and there was a lot of spit.

Now that the storm of public opinion has gradually passed, we can re-examine the discussion about "Chinese style" caused by Gaia again.

"Why did the Gaia legend come to power?"

"Is this a traditional costume in China?"

Why is the highly acclaimed Gaia legend overturned this time?

Gaia, why is the legend subverted?

In fact, in recent years, both at home and abroad, the legend of Gaia has accumulated a certain popularity, and the fairy Chinese style has always been his main impression.

So where did the rollover problem occur this time?

Some netizens spit out that the scenery and dance beauty of the stage are too local, like farmhouse music and "inferior online games".

In addition, plagiarism is also the focus of ridicule.

Netizens think this is a copy of Jean Paul Gautier's design in 2007.

But more netizens think that this is not a traditional costume in China.

Look at the official introduction of Gaia legend.

In other words, Gaia Legend is a brand that focuses on "Chinese style".

But this time, the shape of the Spring Festival Gala did not show much "Chinese flavor".

For example, this goblet-shaped collar is highly similar to Ralph's collar of European aristocrats in the Renaissance, but there is no such design in traditional clothing.

In addition to Gaia legend, Guo Pei, the "first man in China Gaoding", also capsized in the national wind.

Like Xiong Ying, Guo Pei's designs often appear in major programs. The costume of the host of this Spring Festival Evening came from her hand, and she also made exquisite costumes for many stars.

However, the comments received by Guo Pei at home and abroad are almost contradictory.

When she is highly praised internationally, there are always different opinions about her in China. Some people think that she is a "builder of people's art" and the clothes she wears have no sense of design.

There is also Hu, who is famous for "printing in the Northeast".

A few years ago, Zhang Yin's Cannes floral coat was created by him.

The northeast safflower is wrapped from beginning to end. These elements are indeed very national, but netizens think this is a superficial national style.

Many brands have the same experience, under the banner of Chinese style, but they have been resisted by major netizens.

So what exactly is Chinese style?

What exactly is "Chinese style"?

In fact, the word Chinese style is familiar to everyone.

In recent years, both domestic brands and international brands are trying to fit the Chinese style.

Take the legend of Gaia as an example. In the videos and pictures of the program, it always pays attention to the combination of Chinese and western. The audience also ate this set, which was once called "the light of the national wind" in social networks.

Traditional handwork gradually dyes the water clear, just like the light on the water in the moonlight.

A chivalrous man in the Jianghu, a gentle and lovely girl in the East, and a gorgeous maid-in-waiting.

But success is Xiao He, and failure is me.

As the Chinese style gradually becomes a craze, the phenomenon of mindless abuse is more common.

Some designers add blue and white porcelain, China red, embroidery, dragons and phoenixes to their clothes in order to fit the Chinese style.

Although they are all elements of China, when they are all piled together, there will be a complex and heavy feeling, which makes people feel uncomfortable.

For example, this famous "egg cake" is a yellow embroidered dress designed by Guo Pei for Rihanna in 20 15. Yellow was indeed a noble color in ancient China, and embroidery was also a traditional skill of China.

The elements are all from China, but in the eyes of netizens, this dress is an "omelet".

Obviously, clothing itself can't impress others, let alone be called "Chinese style", blindly piling up symbols regardless of context.

So what exactly is Chinese style?

Many people think that "Chinese style" clothes should be original and unchangeable.

But for clothing, after full recovery, it is inevitable that it will be difficult to wear it every day. Because of the tailoring and design of clothing, it can no longer meet the needs of contemporary life. This "Chinese style" is still on the surface.

Hanfu, for example, is a pure "Chinese style".

However, many of the Chinese clothes we are wearing at present are actually improved, and it is still difficult to adapt to the current market by completely copying and restoring them.

The discussion of Chinese style can be divided into two parts-external elements and internal elements.

External elements refer to visual and concrete elements, which are symbolic and representative elements left over from time experience. Like dragons, phoenixes and tassels.

Intrinsic element refers to the spiritual and cultural connotation contained in clothing, which is intangible and the soul of clothing.

External factors are necessary, but not the point. The explanation of internal elements is soul. This will test the designer's cultural background and ability to translate into design language.

In modern times, Chinese style is more based on China tradition, with other elements to adapt to the present.

Jia Xi, a professor at Tsinghua University Academy of Fine Arts, also answered this question accurately.

"'Chinese style' fashion refers more to a feeling that seems different than a specific Chinese style."

This sentence clearly expresses that Chinese style and fashion pay attention to internal elements, which is essentially a post-modern art, but intangible.

The solidified and rigid elements piled up in China are not really Chinese.

The "rustic Chinese style" design of Balenciaga, which was ridiculed some time ago, and the Mulan theme shoes launched by Disney are the best proof-the clothes piled up by abuse are not Chinese style.

Because the real national style design is based on the traditional culture of China, to interpret the traditional charm of China clothing.

Just like a sharp edge revealed by a chivalrous man walking in the Jianghu, an aura revealed in the eyes of a girl playing with water by a stream, and a free and easy calligraphy in the crowd.

It is a charm that seems to be constantly revealed.

Based on their own understanding and interpretation of China's traditional culture, Chinese and Western fashion designers first affirmed the important role of Chinese clothing in national design, but techniques and real integration into national life are the prerequisites for a good design.

The discussion about Gaia legend and "Chinese style" is undoubtedly beneficial. We can think more diversified about how to inherit and develop China's traditional costume culture which has lasted for thousands of years.

This is also a major problem faced by China fashion designers.

The hot "Chinese style" still needs to grow.

In recent years, with the economic rise and cultural export of China, "Chinese style" has become a hot topic.

Li Ning, a domestic professional sports brand, once lost more than 3 billion yuan, but relied on Guofeng design to make a beautiful turnaround.

The sensational effect brought by four Chinese characters, China and Li Ning, printed in red on the chest, instantly refreshed the fashion circle and the trend circle.

It not only represents the rise of sports brands in China, but also represents a counterattack of Chinese style.

In 2020, Adidas released a series of youth advertisements, boldly using Chinese style scenes and elements. The scenery, colors, clothes and music of the advertisements all reflected the characteristics of China.

This advertisement also firmly caught the audience's eye and won unanimous praise.

Similarly, Chinese style songs are becoming more and more popular with the public. 20 17 GAI, who won the title of China Hip-hop, can always hear the charm of Jianghu belonging to Chinese style in his songs.

All this shows that the people of China are increasingly demanding the traditional culture of China.

We are constantly using our strength to prove that China people can carry forward the Chinese style.

The Chinese style is returning.

Behind this is the rapid development of economy and the continuous improvement of national self-confidence, which means that China's soft culture is in urgent need of development and recognition.

But there are many industries in China, but few real brands.

Compared with other countries' brands, although European countries are small in size, almost every country has several brands that stand out. All kinds of cosmetics from Japan and South Korea on the border are exported to all parts of the world, which basically have their own uniqueness.

In contrast, in China, there are very few brands with China cultural genes, and it is even more difficult to go abroad.

China has 20% of the world's population, so there should be 20% of China brands in the world.

Therefore, it is also the general trend to develop brands that belong to Chinese style.

Especially with the gradual opening of the China market, Prada, Gucci and other big names have tried Chinese style, and the revenue is still rising under the overall pessimistic environment.

In this case, when many brands are integrated into the international market, they need to use Chinese style to drive development and promote sales.

Nowadays, the works of Chinese style discussed by people are all based on inheriting the tradition, injecting modern fashion and drawing inspiration from China's traditional style and national spirit.

When we look at the development and change history of modern clothing trends from the present perspective, we will find that the proper combination of fashion and nationality is the most important.

There are many changes in China's traditional clothing style, but the most important thing is charm and personality.

In the words of fashion designer Wang Rongsheng: "In fashion, it is best to point to the nation!"

Then what is the Chinese style in your heart?

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