1986, Shandong Satellite TV launched a famous column-"Morality and Legal System", which was the first year of popularizing the law during the First Five-Year Plan. This program later developed into the only famous column of Shandong Satellite TV and the national legal program that has been broadcast continuously for 23 years. It is also the longest legal program in China and has a large number of loyal audiences.
On June 4th, 20 12, 65438+1October, 65438, Shandong Satellite TV launched a one-hour special program "Morality and Rule of Law" at 7:34 in the morning. Although there is only one word difference with the old program, it is very different from the old program in program concept and production form. Legal system is the premise and foundation of rule of law, and rule of law is the foothold and destination of legal system. The quality of the rule of law is related to whether the rule of law can be truly realized, whether the rule can be realized, and whether the rule of law can be further developed and improved.
The new column "Morality and Rule of Law" of Shandong Satellite TV is to carry forward the spirit of the rule of law and strive to spread the concept of the rule of law more widely. Explore the truth behind the incident, listen to the story behind the image, tap the psychological roots of the parties to the case, show the ups and downs of the fate of the characters, and show the humanistic feelings of the public. This column will closely follow the world in a novel way, comprehensively and deeply report the hot spots of the rule of law, interpret relevant policies and regulations, popularize legal knowledge and alert people to stay away from crime and danger.
"Morality and Rule of Law" pays attention to legal events and legal issues involving public life from a brand-new perspective, and shows the entanglements, contradictions, puzzles and demands of ordinary people in their daily lives. Excavate the social and economic background, national cultural psychology, people's special living situation and spiritual atmosphere behind the case, broaden the perspective to pay attention to the living state of the parties, interpret the fate changes and twists and turns of the characters, and reflect the personal thoughts and ideas and their ultimate fate in the case experience, thus highlighting the deep connotation of the case. Quality of life, showing moral strength; Look at the society and carry forward the spirit of the rule of law. "Morality and Rule of Law" tells you a story, focusing on analyzing social hot issues from the perspective of morality and law, and revealing major cases in the country.
★ "Life Gang"
On June 1 day, 2006, the large-scale livelihood news program "Life Gang" was launched on the Life Channel of Shandong TV Station, giving Qilu people another window to convey public opinion.
The program is broadcast live for one hour every day, anxious for the people's urgency, thinking of the people's thoughts, featuring "helping" and "doing" and serving the people in a down-to-earth manner. Face up to the blind spots, doubts and difficulties in people's lives and do our best to solve problems and relieve boredom and anger for the people.
"Life Help" focuses on the program purpose of "Speak if you have something, and be enthusiastic about life help". It closely revolves around people's needs and people's love for this center, from reporting life to intervening in life, and then intervening in life, it is close to people in all directions, with sunshine as the theme, spreading happiness, and advocating the concept of positive optimism, mutual help and dedication. Establish a positive and optimistic attitude towards life and create a column image of "sunshine theme, happiness-oriented".
Life Help has also established contacts with relevant administrative law enforcement departments, and hired experts and officials to set up "assistant advisory groups" in different industries to serve the people. * * * Building a harmonious society of mutual assistance.
★ "People's Livelihood Through Train"
The large-scale livelihood news column created by the public channel of Shandong TV Station is the first livelihood news column in Shandong Province.
Since its launch in 2004, it has been taking "serving the people, sharing worries for politics" as its column purpose, and taking people's discourse, people's perspective and people's livelihood care as its own character pursuit, which has been recognized and praised by the audience.
According to the survey data of AC Nielsen Company, People's Livelihood Through Train has the highest ratings of over 8% and a market share of nearly 30%. It is one of the most influential people's livelihood news columns in Shandong Province.
In 2005, it was rated as the top ten columns of Shandong Radio and Television News. In 2007, it was rated as one of the top ten news columns in Shandong Province, and in 2008, it was rated as the first "Top Ten Youth Civilization Numbers" of Shandong Province.
The news that Minsheng Express focuses on is mainly the provincial capital, radiating the whole province and surrounding areas. The source of the program is mainly independent editing, emphasizing the first time, the first scene and personal experience, paying attention to listening to the voices of the people, reflecting social hotspots, building a bridge between the people and the government, and actively solving problems for the people. Including Meng Xiao's talk about the weather in Meng Xiao, and the 55-minute "People's Livelihood Through Train" program was hosted by Sun Liang and Shu Dong. The column will show the latest news events every day with personalized means of expression and hosting style, and also set news topics. The audience will participate in topic discussion by sending text messages, express their views or provide news clues.
★ "wax melon"
Qilu Channel's first domestic Quyi news "La Gua Pai" will bring more fresh and strong visual impact to the audience. In the interactive session, it will also give the audience more recognition and participation. At the same time, more entertainment elements are introduced to increase the attraction to the audience. At 5: 30 every afternoon, if you can go to every family that turns on the TV, you will find that half of the people are watching La Gua. Housewives would rather postpone cooking time than wait until Mo Ge finished "Be there or be square". The program ratings of La Gua have been stable at 25%, with a market share of 50%.
★ "Daily News"
Daily news, the national ratings champion, is the mainstream news column of Qilu Channel (qtv), which was founded in June 1995 65438+ 10/. "Youth Image, New Ideas, First Time, First Scene", "Senji Action", "Doing Things for You" and other sections made a strong attack to create a national ratings champion column.
★ "Talking about things"
Life goes on every day and stories happen every day.
As an upgraded version of listening to books at eight o'clock, Shandong Satellite TV Life Channel will adhere to the successful operation experience of the past three years, focus on life, pursue the truth of the incident, and demonstrate the legal power.
Life goes on every day, stories happen every day, and the real help of "telling things" is going on. Shuo Shi pays attention to the vulnerable groups, cares about the trivial matters of the people, and gives full play to the role of the media to help the people solve practical problems. If you have anything to say, please say it. ★ "Today's Report"
The evening TV news program "Today's Report" newly created by Shandong TV News Center, 20 12 1, appeared on the public channel at 9: 30 pm. "Today's Report" is a brand-new TV news program revised on the basis of the original Qilu Evening News in order to implement the requirements of the Taiwan Party Committee to strengthen news propaganda.
In order to give full play to the role of the main channel of news propaganda, fully unblock political voices and public opinions, and maximize the communication effect, according to the request of Deputy Director Li Changwen, Today Report has determined the general idea of being softer than news broadcast and harder than ordinary people's livelihood news, with cutting-edge, closeness and authority as its column positioning, and the news content and expression mode have changed greatly compared with the existing news programs. In terms of content selection, today's report is based on Shandong Province, and collected the wonderful news content produced by our station and 17 city TV stations in the province. At the same time, it is eclectic, looking at the hot news events in the country and even the world, and trying to let the audience know as much news information as possible in less than half an hour. In the way of broadcasting, it is necessary to change the style of news broadcasting that is too serious or even rigid in the past, and present the information that the audience cares about, the public pays attention to and the people is useful on the TV screen by combining lectures and discussions.
Today's report will set up small sections such as today's attention, today's live broadcast, today's voice, and today's hotline. And according to the content demand, optimize the combination, scientifically arrange and increase effective information, which opens up a window for the audience to observe news events individually.
★《 10 1》
The building 10 1 standing in Taibei is recognized as the tallest building in China. 1201165438+21:40 on October 7th, Qilu Channel will launch a brand-new evening news named "101".
"10 1" means a height, but also a spirit. "These two 1 represent the concept of Qilu Channel's" before or after ". And this program is also an upgraded version of the previous party "One Day and One Night" program.
2011/in June 0, qtv further clarified the brand upgrade positioning of "Qilu is public welfare and the world is public trust". "10 1", as the last tower of the "three news towers", ushered in the campaign instruction of "upgrading the fire line and challenging the highest point" at noon and evening. With the capable iron triangle team and the newly upgraded arsenal, it surprised the news at the first speed and seized the first highland of evening news. "Then it will be the first weapon of the'101'trio. From the indifferent passers-by like the Xiaoyueyue incident in Foshan, to the "master touching porcelain" wandering on the edge of morality and law, and then to the survival dilemma of the disadvantaged groups, the thought-provoking social ills ... "Improper grievances" are the first. "Gunfire goes on all over the sky, and a basket of anecdotes", 10 1 is specially designed for two spice girls, Little Tomato and Little Conch, covering all the anecdotes in the world and making a basket fresh. The two beautiful women captured all the strangest and latest events in social networks and at home and abroad with a barrage-like crisp tone, bringing a gluttonous visual feast to the audience.
At the end of the program, "10 1" will activate the "comeback", which will make the audience scream unexpectedly and then smile. It is understood that "Return to the carbine" sings the focus events reviewed in "Head Gun" in a brand-new way, and leads the audience to the essence of the events in banter and ridicule. New team, new weapon, new expedition. "Good news every day, every sentence is true" and "10 1" will bring a brand-new news experience to the audience.
★ "Country Monsoon"
The rural monsoon column is an agricultural program of Shandong TV station, which is produced under the background of the adjustment of rural industrial structure in Shandong Province and the promotion of farmers to become rich and well-off.
1996, the leader of Taiwan pointed out that Shandong TV station would run a TV program on agriculture. On March 6th, 1997, the column "Rural Monsoon" came into being, and established the column orientation of "paying attention to rural economic development, promoting agriculture through science and technology, crossing the gap, introducing new people on the road to a well-off life, and guiding farmers to update their concepts". This column is very popular with the audience, especially the peasant audience, and receives hundreds of hotline calls from the audience every day on average. Comrade Wu Guanzheng, then secretary of the provincial party committee, gave instructions in a letter written to him by farmers' audience, and affirmed and praised "Country Monsoon" for paying attention to publicizing the technology of getting rich and paying attention to post-broadcast service.
In September, 20001year, according to the official reply of the State Administration of Radio, Film and Television, the party group decided to build the rural popular science channel of Shandong TV Station (referred to as agricultural science channel) on the basis of the column of "Rural Monsoon". Its purpose is to publicize the Party's rural policies, spread modern agricultural concepts, popularize scientific and technological knowledge, and build a platform for urban-rural exchanges. The provincial party committee and government attach great importance to the opening of agricultural channels. On June 3rd, 2002, Chen Jianguo, Deputy Secretary of the Provincial Party Committee, gave important instructions to the agricultural channel under construction, saying, "This is a precious gift from Shandong TV Station to farmers in the whole province at the beginning of the new century. I hope to be a teacher, friend and good helper of farmers. We must do everything possible to send the program to every household in the countryside. "
In March 2002, Shao Guifang, Vice Governor of Shandong Province, wrote an inscription for the agricultural channel under construction: Run the agricultural channel well and increase farmers' income. On April 20th, the agricultural channel featuring "Country Monsoon" was officially launched.
★ "I am a big star"
On 20 10, the variety stars of Shandong TV Variety Channel launched the fifth season gold medal draft program "I am a big star (the first season)", once again leading the national draft trend.
"I am a Big Star" has traveled all over Shandong, Jinan, Qingdao, Weifang, Jining, Yantai, Zibo and other places, and the auditions in various places are extremely hot. Different from previous draft activities, "I am a big star" has realized the transformation from the draft of handsome men and beautiful women to the grassroots selection of the masses, and excavated a large number of civilian heroes and idols deeply loved by the audience.
20 1 1, "I am a big star (season 2)" was fully launched and voted by the whole people. I am a big star! 20 1 1 Shandong Satellite TV Variety Channel pushed the sea election craze again, and the three judges returned again with the ultimate weapon, with the harshest comments, the sharpest confrontation, the highest demands from the audience and the most wonderful performances!
20 15 Shandong satellite TV variety channel ace talent show "I am a big star" continues to provide opportunities for ordinary people to realize their dreams and truly become a civilian stage and a star-making factory!
★ "Running"
"Stream enthusiasm, I help you. The current is strong, please speak. "
20 1 2,65438+10,1,every night 17:55, qtv's brand-new news service program "Running" will meet the audience, focusing on public welfare and doing everything for the people.
"Running" was born out of the star column "Running for You" in qtv daily news program. "Small West Service" inherits the "service style", expands the service team, expands the service scope, improves the service means, and strives to create another public service business card after the famous column "Lagu".
★ "Good luck again and again"
"Good Luck" is an all-live, all-interactive entertainment program created by qtv in the second half of 20 13, and it is also the program with the highest winning rate in history.
With audience interaction as the core, various interactive games as the carrier, life goods and prizes as the attraction, and the platform advantages of Qilu Channel, the program "Good Luck" allows the audience to truly experience a brand-new consumer game and entertainment process.
"Good Luck" has four interactive game sections. The first section: "I am the king of big stomachs". Eat fast, eat more, and you win the lottery. Section 2: "I am a talent", and all folk "talented" masters won the grand prize with their unique skills; Section 3: "Good Luck Balance", the partners cooperate to move the prize together. As long as the balance is balanced, the prize will arrive home; The fourth set: "Take it all away".
With the channel positioning program of qtv's "Public Welfare Qilu, Public Trust in the World", Good Luck will launch a series of public welfare activities from time to time to enhance the reputation of the column among the audience. Qilu. Com is a large news portal website approved by the State Council Press Office and sponsored by Shandong Press, Radio, Film and Television Publishing Bureau and Shandong TV Station. Enjoy the powerful content and policy advantages of Shandong Radio and Television, and it is also the official website of Shandong Radio and Television Channel and Radio and Television Column. A new media platform based on the status of mainstream media and unique resource advantages. It is the fourth mainstream media in Shandong Province, and it is in the same position as Popular Daily, Shandong People's Broadcasting Station and Shandong TV Station.
Qilu. Com is committed to building the first portal website in Shandong, relying on the powerful resources of Shandong Radio and Television to build an online TV station, providing high-quality video programs for mobile phone users and building a high-quality brand of new media marketing in Shandong. It is planned to build news, entertainment, sports and other information channels, forums, blogs and other community channels, and a new media full-service platform integrating live broadcast, on-demand and video sharing functions. Shandong Internet TV Station 20 1 1 1 7, the State Administration of Radio, Film and Television officially approved Shandong TV Station to set up an Internet radio and television station. Shandong TV Station became one of the first seven TV stations in China to obtain the business license of network radio and television station, and since then it has owned media and institutional brands for Internet users. Shandong Internet Radio and Television Station is a new type of radio and television broadcasting organization with emerging information networks such as broadband Internet and mobile communication network as the carrier of program dissemination. It is an important new audio-visual media of the party and the government, and undertakes the important task of conveying government orders, publicizing the principles and policies of the party and the state and guiding public opinion through new carriers, new channels and new means such as broadband Internet. Shandong Internet Radio and Television Station covers four business sectors: computer, television and mobile phone: Qilu, the national key computer news website, and its video website-Qilu video, IPTV service of TV terminal, Internet TV service of TV terminal, mobile phone and Shandong mobile phone station service of mobile terminal. This morning, these four businesses also held a launching ceremony. In addition, Shandong Internet Radio and Television Station, together with the Broadcasting Science Research Institute of the State Administration of Radio, Film and Television, Inspur, Hisense, Sina and other well-known enterprises, jointly established the first China social tv Laboratory in China, trying to develop social media services based on three networks and three screens.
Network station
201116543817 October, the State Administration of Radio, Film and Television officially approved Shandong Radio and Television Station to set up a network radio and television station. Shandong Radio and Television Station became one of the first seven TV stations in China to obtain the license of network radio and television station, and since then it has owned media and institutional brands for Internet users.
Shandong Internet Radio and Television Station (Shandong Internet Station for short) is a new type of radio and television broadcasting organization with emerging information networks such as broadband Internet and mobile communication network as the carrier of program dissemination. It is an important new audio-visual media of the party and the government, and undertakes the important task of conveying government orders, publicizing the principles and policies of the party and the state and guiding public opinion through new carriers, new channels and new means such as broadband Internet.
Mobile telephone station
Shandong Mobile TV Station is a new media organization with a national mobile TV license issued by the State Administration of Radio, Film and Television, and the largest mobile Internet all-media platform in Shandong Province. It has many services and products such as mobile TV, mobile radio, mobile newspaper, mobile phone reading, wireless music, short message interaction, Weibo and so on.
As a wireless new media brand under Shandong Internet Radio and Television Station, Shandong Mobile Station not only aggregates the best content of Shandong Radio and Television Station and radio and television channels in seventeen cities in Shandong Province, but also continuously optimizes and integrates the high-quality content loved by mobile netizens at home and abroad, such as TV series, novels, music, animation and games, and makes every effort to create a personalized and socialized audio-visual all-media platform for users.
First audio-visual
First Audio-Visual is a mobile Internet all-media platform produced by China Social Television Laboratory, which has a national license issued by the State Administration of Radio, Film and Television. First Audiovisual provides 80 channels of free live TV broadcast, massive TV programs on demand, online videos, micro-movies, the latest hot books, serial novels, radio music and other special high-quality content. In the era of mobile internet, relying on the terminal with body temperature, you can enjoy the one-stop mobile audio-visual feast of fresh trends anytime and anywhere! China Social Television Laboratory is the first social television laboratory in China, which is jointly established by Shandong Internet Radio and Television Station, Guangdong Radio, Film and Television Research Institute, Weibo operators, telecom operators and three-screen terminal manufacturers, and is committed to the innovative development of new TV formats with cross-media, all-media and media integration. Wisdom Qilu is a Shandong comprehensive service life APP created by Shandong TV Station. Shandong Radio and Television Station launched a cloud platform for life service information. The public beta version of "Smart Qilu" mobile phone client was officially launched. As a life service information cloud platform in Shandong Province, the launch of "Wisdom Qilu" also indicates the deep layout of Shandong Radio and Television Station to the mobile terminal, which is a strategic product and choice for traditional media in Shandong Province to enter the mobile Internet.
Brand-new interactive mode of Internet and TV, brand-new mobile social game play.
Relying on the media attributes, platform attributes and credibility attributes of Shandong Radio and Television Station, and integrating the emerging technologies and development trends of mobile applications, "Smart Qilu" will scan the latest trends of the city, and realize the simultaneous broadcast of radio and television programs through the four-in-one of "live broadcast", "on-demand", "information" and "official release" to create the latest TV experience platform.
Novel concept creation and carefree user experience are aimed at breaking the point-to-point interaction mode between traditional TV programs and viewers, and a brand-new communication platform will bring us closer. The birth of Qilu of Wisdom is bound to set off a whirlwind of TV interaction in Shandong Province on 20 14.
Open the "Smart Qilu" app client, and the interface has functional modules such as information, live broadcast, breaking news, sports lottery, weather and QR code. Among them, two functions are particularly noticeable. "Breaking the news" will provide a more convenient and timely monitoring platform for Shandong netizens, broaden new channels for public opinion appeals, improve the efficiency and quality of government agencies, and expand new areas of public services. "Two-dimensional code" provides a channel for off-site TV viewers to participate in program interaction in real time. By scanning the two-dimensional code of TV programs to participate in program activities or quiz, the audience will gradually change from the existing traditional mode of off-site audience to a new form of program participation, which can change the direction of the program, influence the guests on the spot and truly integrate into the program.
"Wisdom Qilu" focuses on the construction of news information content and life information services, and provides one-stop life service information cloud platform services from the aspects of residents' life, public services, program interaction and mobile broadcasting.
1, news and information comprehensive communication platform: on the mobile Internet terminal, local radio and television programs are broadcast live synchronously through multimedia communication modes such as video, audio, graphics and text, so as to create social interactive television media.
2. Information service platform for citizens' life: providing information services for citizens' life, including weather, violation of regulations and real-time road conditions. To realize the intelligent perception, collection and application of urban comprehensive life information.
3. Mobile e-commerce operation platform: comprehensively promote mobile Internet e-commerce, and launch vertical industry electronic trading platforms such as bus tickets through the O2O e-commerce model.
Understand service information, inquire about urban dynamics and share social resources. No matter which longitude you are, no matter which latitude you are, as long as your finger touches the screen, you can instantly open the Qilu of wisdom. Know the local information anytime and anywhere, and get all the life service information. Leading the charming life of Shandong mobile application, Shandong has become a "city at the fingertips".
In recent years, faced with the rapid development of new media and its impact and challenge on traditional media, Shandong Radio and Television Station has taken precautions, increased investment, set up a professional operation team, and actively explored the implementation of media transformation and integrated development. Shandong Internet Radio and Television Station has formed five new media industry sectors covering Qilu Net, Shandong Mobile Station, IPTV, Internet TV and terrestrial digital TV since it was launched in October, 2011year 10, and on this basis, it has continuously extended and improved its industrial chain.
On June 20th, 2004165438+1October, 2004, the "Smart Qilu" project was launched, which was another key step taken by Shandong Radio and Television Station in the field of urban life application and functional service relying on the mobile media platform, and undoubtedly inserted a pair of powerful wings for Shandong Radio and Television Station to implement the development strategy of media transformation and integration.
Give full play to the advantages of media credibility, seize the development opportunity of mobile Internet, and provide mobile Internet platform products integrating news information, public information, life service and interactive socialization for the construction of "smart city" in Shandong Province. We sincerely hope that more departments or units will join hands with us to build a life service information cloud platform in Shandong Province.
Sun Zhiheng, Counselor of the Provincial Government, former Party Secretary of the Provincial Economic and Information Committee, Deputy Editor-in-Chief of Shandong Radio and Television Station, Director of Information Department of Propaganda Department of Shandong Provincial Committee, Director of Information Promotion Department of Shandong Economic and Information Committee, Deputy Chief of Jinan Traffic Police Detachment High-tech Zone Brigade, Gong, Director of Passenger Transport Management Office of Shandong Transportation Group, Director of Marketing Department of Shandong Lottery Management Center and other leaders attended the launching ceremony. Scan the QR code of' Smart Qilu' mobile terminal on site and experience the special functions of' Smart Qilu'.