First, the competitive pattern of e-commerce clothing. Have you noticed a problem? Why do all online celebrity stores only open stores in Taobao, not in JD.COM? Behind this phenomenon is actually the real surface of the cruelty of e-commerce competition. Among the two e-commerce giants, Taobao is actually good at clothing, while JD.COM is better at 3C. Because the platform has billions of traffic, it has a strong voice. By stealth, they will ask merchants in their respective fields to "choose one from the other" (that is, they can only choose one between JD.COM and Taobao). In Taobao's ifashion business, this exists as a new growth force of clothing. You will see that the better clothing stores have joined the ifashion series, which is also the focus of Ali's control. So whoever dares to open a shop in JD.COM will be banned from this place immediately. Therefore, in the face of this choice, the red clothing store can only hold dad's thigh tightly.

Second, is the online celebrity store worth buying? To be fair here, generally speaking, online celebrity clothes are worth buying! There are at least three reasons:

1. Compared with traditional clothing brands (Li Ning, zara, etc.). ), the online celebrity store is small in scale but very dynamic.

These red people are obsessed with fashion trends. The first-line big-name clothes of fashion week ins are basically the source of online celebrity store design. Of course, it is not unreasonable for everyone to say that plagiarism is not unreasonable, but at present, among many large and small clothing brands, several are really 100% original designs, all of which are based on mutual learning and optimization. The clothes styles of online celebrity stores keep up with the fashion, and many clothes with hundreds of pieces have a sense of design. If you often pay attention to celebrity shops on the Internet, you can basically know the popular elements and fabrics this season.

Generally speaking, the clothes quality of online celebrity stores is better than that of traditional FMCG brands.

This friend who often visits Taobao should have a real experience, especially if you have bought clothes from online celebrities. Although there are some voices criticizing the poor quality, the overall quality is still relatively good.

3. Unlike offline channels with layers of middlemen, online celebrity stores are the first-hand goods of the factory compared with offline stores, and the overall cost performance is acceptable. Of course, I don't mean all the shops. A shop that leads to excessive premium is highly recommended.