The love of beauty is the fundamental need of human nature and the eternal need. Great demand will inevitably bring about a big market. Today, people's investment in beauty and fitness should not be underestimated. According to statistics, American women spend about $30 billion on cosmetics every year; In Japan, among the basic cosmetics that a woman will use in her average life, lotion is 980 liters, various creams are 150 kg, lotion is 125 liters, and lipstick is 400 grams. The price of a small bottle of cosmetics is often hundreds or even thousands of dollars, and even the cost of manicure is 500 to 600 yuan, but consumers are rushing. Botulinum toxin, said to be the most toxic substance in the world, has flowed into the faces of 6,543,800+6,000 American women in the past year, just to remove wrinkles. A poisonous needle costs $500 to $65,438+0,000, but the wrinkle removal effect only lasts for 4 months, and it needs to be re-injected every 4 months, otherwise wrinkles will climb on your face again. That's it, American women are still flocking. Just the business of "needle wrinkle removal", the total annual sales in the United States reached 3 1 100 million US dollars. There are almost no singers or stars in Korea who don't move their knives or have plastic surgery, resulting in "artificial beauty" and "artificial handsome boy". It is predicted that one third of the world's top 500 enterprises will be engaged in beauty research, production and sales.