Industry Position The industry position of C2C Store Taobao's rapid development and expanding influence make the status of lemon green tea in the rivers and lakes constantly improve.

Two:

Industry experience, industry resources, seven years of experience in e-commerce operation, and seven years of continuous profitability. Experienced the rise and fall of many domestic e-commerce platforms (Yi Bei, Paipai, Taobao, Paipai, Yes); There are many Korean, Japanese, Taiwan Province, European and American suppliers and customers who are familiar with many b2c executives in the industry. For many years, many e-commerce operation modes have been discussed at home and abroad; We have made friends with many VCS, and we will discuss the feasibility of various projects and business models together; You can learn about e-commerce in many ways and at different levels. In recent years, I have been in close contact with excellent professional managers and made a rapid development of talent pool.

Three:

Accurately grasp the market, accurately grasp the development direction of the market, from opening a shop in Yi Bei to advertising in Yi Bei, to moving to Taobao, making money, patting ants to move, Baidu's strategy of "Right, Big Taobao" ... Now it is a C2C platform with b2c as the core, Taobao as the main battlefield, multi-antenna extension, low-cost customer acquisition and rapid development.

Every process is very precise, so we can seize the opportunity in advance and adjust the strategy.

Always follow the market beat in the early stage; Later, it will gradually guide the market development.

Four: clearly understand the needs and mentality of consumers.

2003-2005: Opening a physical store (to solve consumers' concerns about honesty at that time)

② 2005 -07: Low price competition (at that time, the only factor that consumers chose online shopping was low price).

③ 2007 ——: Improve the professional level, service quality, price and brand image of lemon green tea customer service. (Price is no longer the focus of customers' attention)

④ 2008 ——: Pay attention to shopping experience, strengthen interaction with customers, diversify development, provide one-stop shopping environment for consumers, and build a healthy, fashionable and high-quality boutique shopping mall. (Customers need a convenient one-stop shopping experience)

⑤ 2009: Expand cooperation with traditional brands and online commodity brands, build online commodity brands, enhance the image of lemon and green tea supermarkets, and cater to consumers and market-oriented consumption concepts. (Channels need brands, and brands need channels)

Verb (short for verb) channel

C2C: On C2C platforms such as Taobao, Tencent Paipai, Baidu, You Ya and Yi Bei, there are more than a dozen C2C chain stores composed of Crown and Diamond-level high-reputation online stores.

Among them, "Lemon Green Tea" shop is called the first C2C online shop in China.

B2C: Lemon Green Tea Network with an independent B2C website;

B2B:

① Independent B2B website (Green Tea Network) with more than 5,000 channel customers;

(2) Alibaba has 2 member websites for more than 2 years;

③ Established distribution shops and channels on Taobao.

Forum blog:

① Established its own consumer community-Mikur Fashion Shopping Forum.

② It has gained great influence in well-known professional and entertainment community forums such as Taobao Gang, Alibaba, Sina and Tianya.

We have gradually established a B2C website as the center, C2C multi-terminal chain and B2B multi-channel distribution.

Lemon green tea sales network.

Six: Team

Professional, dynamic, efficient and perfect combination of middle and senior management team.

We have some elites in the e-commerce industry.

There are also successful professional managers from mature traditional industries.

There is also a veteran who was trained by lemon green tea and developed with the enterprise for a long time.

We have different experiences and specialties, but we have the same goal and complementary advantages, and we are a perfect team.

We are going to copy the existing pattern five or ten times:

Most of the middle-level and grass-roots employees come from other places, and they all want to make great achievements in Shanghai. It is everyone's dream to make every hardworking lemon and green tea person can afford to buy a house in Shanghai.

Young, energetic, passionate, diligent, simple and direct, positive and upward ... are all the same characteristics of the group.

Seven years of successful experience in e-commerce has created a steel team with familiar environment, rich experience, strong execution and high cohesion.

Guo Shina, former president of IBM, once said:

"You can take over my factory and burn it down, but as long as I keep these people, I can rebuild IBM."

So is the lemon green tea team.